Lead Growth Manager- UK/IE/NL

You’ll join the Europe Growth team within the Markets & Subscriptions organisation, focused on bringing Spotify to more listeners across the region. This team sits at the intersection of marketing, product, data, and commercial strategy, working closely with local market teams to grow both free and Premium users.

In this role, you’ll own growth across the UK, Ireland, and Netherlands—shaping strategy, running experiments, and turning insights into action that drives meaningful impact.

Drive the growth strategy across the UK, Ireland, and Netherlands, with a focus on increasing both free and Premium users

Own the end-to-end Premium growth plan, including subscriber and revenue performance across the region

Manage and optimize the full conversion funnel—from acquisition and onboarding to engagement, retention, and lifecycle marketing

Partner with local market leadership to shape strategy using customer insights, market trends, and competitive dynamics

Design and run experiments to improve conversion and retention, using structured testing and clear success metrics

Build and execute CRM and lifecycle campaigns across owned channels such as email, in-app messaging, and push notifications

Collaborate with Brand and Performance Marketing teams to align paid, owned, and earned media efforts

Analyze performance data and user behavior to continuously refine strategy and identify new growth opportunities

Work with Product, Data Science, and Commerce teams to unlock new capabilities and scalable growth levers

Develop business cases and evaluate the impact of growth initiatives with Finance and Data partners

Capture and share learnings to strengthen the Europe Growth playbook and improve future campaigns

Contribute to cross-regional initiatives with other Growth team members across Europe

Integrate AI-driven tools and workflows to improve decision-making and execution efficiency

You have experience working in a digital or online consumer business such as streaming, e-commerce, media, or tech

You have hands-on experience running digital marketing or CRM campaigns across multiple channels

You are comfortable working across the full growth funnel, from acquisition through retention

You use data and insights to guide decisions and continuously improve performance

You are experienced with tools such as analytics platforms, CRM systems, or experimentation frameworks

You are comfortable working cross-functionally and influencing stakeholders without direct authority

You take ownership of your work and are comfortable executing independently when needed

You are curious about user behavior and enjoy testing, learning, and iterating

You are familiar with applying AI tools to support analysis, planning, or execution

You communicate clearly and collaborate effectively across distributed teams

You have experience delivering projects end-to-end in a fast-paced environment

You are fluent in English

This role is based in London

We offer you the flexibility to work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.