Lead, Portfolio Marketing

We'reseeking a seasoned marketing leader to spearhead our Portfolio Marketing efforts for two ofourmajor pillars: Back to SchoolandEvergreen Occasions, a new strategic pillar. As the Lead, Portfolio Marketing, you willbe responsible fordeveloping and executing comprehensive marketing programs thatbuild our brands’ equity viasituationalsalience, growtopline salesin power windows,improvecustomer relationships, anddeliver strongROI. You willmanagetwodirect reportsand collaborate with multiple cross-functional teams, including BrandMarketing, Media, Partnerships, AwayFromHome,SalesOperationsand external agencies.

Key Responsibilities:

Portfolio Campaign Development:Craft breakthrough andcompellingmarketing campaigns that increase brand situational salience, growbasketsizeand brand crosspurchase,and deliver strong ROIusing quantitative data and strategic clarity to inform creative strategy and tactical execution.

Customer Relationship Building: Developstrong creative platforms that allowfor campaigncreative customization forpriority customers, aligningbothcustomer and brand strategiesenabling oureCom& Customer Marketing Team andourSales teams toleverageas adriver of growth and improvedcustomerrelations.

Topline Sales Growth: Partner withBrandMarketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growthvia cross purchase and bundlingduring keymoments that matter, including:

Back to School:Lead the developmentofourportfolio programtodrive sales growth during themostcriticaltime of the year for ourkidsbrands. Tapping into some of our most iconic brands in our portfolio likeLunchables, Kraft Mac and Cheese,Capri Sun and JELL-Oyou’llhave the opportunity tobring these brands to life in a way thatseasonallyspeaks to the needs of kids and parents alike!

Evergreen Occasions:Lead the development ofanewstrategic pillars as we build programs to address the meal occasions that Kraft Heinz brands serve every single day. Moments like breakfast, lunch and dinner arecentral to every household and our brands play key roles acrossevery daypartandyou’lllead the charge to build our approach.

Cross Functional Collaboration:

Align with key stakeholders both horizontally and vertically with leadership across Brand teams,eCommerce & Customer Marketing, Sales Operationsand Portfolio Marketing on campaign strategy and development.

Collaborate with Insights and Finance teams to inform consumer & customer strategy and ensureaccuratefinancial forecasting.

Providestrategic guidance, creativedirectionand feedback to both internal and external agency partners on a regular basis.

Partner with and manage expectations with Account Directors at external agency partners to deliver the scope of the program against key milestones.

Requirements:

• 8+ years of marketing experience, with a focus onbrand orportfolio marketing and team leadership

• Experienced in either single or multi-brand strategy & communications

• Proventrack recordofpositivelyimpactingtopline sales growth, and ROI

• Leader incollaboration and influencing skills, with experience working with cross-functional teams,externalagenciesand varied stakeholders within a complex organizational matrix

• Strongstrategic thinkerwith a bias to action and proactivity inproblem-solving.

• Strong communicationand presentation skills, with the ability to articulate complex ideas and strategies to senior stakeholders

• Recognized as strong people leader who values team and individual development