Local Marketing Manager

Company: Catenda AS Location: Karlsruhe Type: On-site Category: Marketing Manager

Catenda builds the open BIM and common-data-environment platform that construction teams across Europe use to work together on their projects. DACH is our strongest and fastest-growing market — and we are now adding dedicated marketing capacity to keep that momentum going.

Tasks

What you'll do

• Run demand generation for DACH — from campaign to qualified pipeline.
• Build campaigns from real customer evidence, not guesswork.
• Restart our presence in the AEC trade press with strong customer stories.
• Optimize our website and demand-capture paths for conversion.
• Run our trade-fair and event presence across the region.
• Keep marketing and sales tightly aligned on pipeline.

Requirements

What you bring

• B2B marketing experience, ideally in construction-tech / AEC software or technical SaaS.
• Full-stack demand-gen skills: digital, content, events, conversion.
• Confidence with data and CRM.
• Native German and business-fluent English.
• A builder's mentality — you'd rather ship and improve than wait for perfect.

Benefits

What we offer

• A beautiful office in the heart of Karlsruhe.
• JobRad bike leasing.
• Free drinks — and a rather special Italian coffee machine.
• No hierarchy, but responsibility.
• Companyevents.
• 30 days of vacation.

Why now

DACH is already Catenda's number-one region, and it is growing fast. This is a chance to own the marketing craft for that market — with the strategy set and the demand clearly there, so your work goes straight into results. Real scope, close to leadership, and a market that is already working.

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