
Posted 17 days ago
Manager Brand Affiliations
AI Summary
Manages brand affiliation partnerships and social media campaigns for a social referral network, qualifying merchants, negotiating contracts, and optimizing commercial metrics in a remote startup environment.
About this role
At EpiHelp AB , our mission is to enrich society with a ** social referral network called ** basense which enables ** user generated recommendations** for just about everything . Crowd curation is maximizing ** trustworthiness,** ** outcome orientation** leads the way to quality experiences for users, and a ** shared economy** fosters ** social and economic cohesion.** Most importantly, we ** match people** ** and knowledge** around measurable metrics to guarantee wonderful experiences. Our business model allows ** brands** to ** grow sales** with referrals from ** happy customers , basense ** ambassadors to earn commissions while driving sales, and ** EpiHelp AB** to thrive as community host.
We are seeking a passionate, out of the box thinking Manager Brand Affiliations to grow and manage the brand partnerships with quality providers. This is a critical role for our business model - as it is built on sales commissions. The role is ** equity-compensated** until funding is secured, offering the candidate with strong buy-in, and entrepreneurial spirit a unique high risk | high reward opportunity. We already entered the revenue phase - which is advantageous in fund raising. We expect fundraising to be successful within the coming 6 months.
Tasks
Key Responsibilities:
- **Social Media Brand Campaigns **: manage the affiliate tracking links and / or coupon codes in collaboration with Technology and Commerce, buy the supporting media, monitor accruals and plan distribution and payouts.
- Brand Onboarding : Qualify, plan and execute ** affiliate partnerships with brands and merchants via ** direct contracting and / or ** affiliate networks** starting with launch countries Sweden and Germany.
- Commercial Optimization: Streamline affiliation conditions to our business model, negotiate the usage of technology with brands to perfectly track conversions.
- Co-Design Affiliation Business Cases: E.g. transition from brand related affiliate links to product related links
- **Targeting **: Plan, build, and execute tailored roll-out to target audiences in different regions and verticals.
- **Market Expansion **: Develop affiliation market entry strategies for new regions in interdisciplinary team.
- **Cross-functional team **: Work closely in a team consisting of the technology developers, affiliate system and network providers, and the senior management.
- Commercial Excellence: Maximize user and customer acquisition efficiency, maximize revenue and profit per active user metrics.
Requirements
Key Requirements:
- **Proven Leadership **: Minimum 5 years executive experience in start-up, small or medium sized digital ventures, with a focus on digital marketing, or affiliate marketing in fast scaling, user-centric hybrid (B2C and B2B) business models.
- Brand Affiliation: Proven experience in qualifying, planning, and contracting affiliate partnerships
- **Affiliate Network & System **: Experience in onboarding merchants with direct contracts as well as integrating in external or internal affiliate systems. Ability to specify automated processes for scaling purposes.
- **Commercial Excellence **: Demonstrated success in optimizing commercial metrics like Cost per Installation, Cost per Customer Acquisition, Revenue and Profit per Active User, Conversion and Retention rates, ideally in app-based ecosystems or SaaS environment.
- **Marketing & Sales Integration **: Strong understanding of how marketing and sales processes intersect, with the ability to leverage both to drive commercial success. Setting the structure enabling future growth.
- **Ability to navigate complex sytems **: Be passionate about understanding, navigating, and operating multiple intersecting technology and business layers with multiple stakeholders involved.
- **Entrepreneurial Spirit **: A hands on, outcome-oriented mindset with the ability to endure high-risk, high-reward startup environments that succeed for their unmatched team spirit and will to win.
- **Global Experience **: Experience working in remote, decentralized teams with a global focus, especially in high-growth, tech-driven environments.
- **Educational Background **: Degree in Marketing, Business, Data Science, or related fields, with strong experience in digital marketing, affiliate marketing, or content marketing.
- **Minimum Financial Independence **: at least for the initial period of 3 to 6 months the candidate must have a financial independence as a retainer can only be initiated after the seed round financing has successfully been completed.
Benefits
What We Offer:
- **Unique Opportunity **: Be integral part of the management team driving a highly differentiated and lucrative business model combining a fast-scaling social network, user generated content, and affiliate commissions into a unique recipe for success.
- **Remote and global **: enjoy a 100% remote and international work culture that redefines the work life balance struggle for the better.
- **Compensation **: This role is equity-based, the candidate will acquire company warrants until funding is secured. Switch to retainer | hybrid pay, or payroll after successful seed fund raiser.
We look forward to welcoming you in the team!
Step 1: Initial Meeting with CEO
- **Purpose **: Introduction to the company players, its vision, mission, and strategic goals.
- Overview of EpiHelp AB and the ** basense** app.
- The company's short and long-term goals, especially around growth and scaling.
- Role expectations for the role, focusing on commercial strategy, B2B merchant and B2C user growth, and revenue generation.
- Company culture and current team dynamics.
- Q&A: The candidate’s background, experience, and alignment with the role.
Step 2: Interview with the team
- **Purpose **: Present and discuss the interfaces between tech development and operations, familiarize with development process and the interdependencies.
- Q&A
Step 3: Meet the EpiHelp AB Steering Council
- Purpose: Mutual sanity check on team and business philosophy, and ethics.
Skills
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