Manager, Campaign Analyst
AI Summary
Designs, evaluates, and optimizes complex B2B marketing campaigns and reports using Marketo and other marketing automation platforms, analyzes data from internal and external sources, and presents insights and recommendations to partners.
About this role
Your Opportunity
Schwab remains committed to providing increased visibility to career growth opportunities and job requirements.
At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location.
You will design, evaluate, and provide recommendations for complex marketing campaigns and reports, create assets for direct communications, and present your results and insights to our partners.
Unleash your expertise: what you’re good at
Do you have an interest and expertise in marketing strategy development, marketing program analysis, and results presentation?
Are you familiar with the unique challenges of B2B data and are not only unfazed but energized by the gray area that B2B data can present?
You will bring solid critical thinking skills and a deep passion for data discovery to this dynamic team as we build upon current successes to take our structure, data, and processes to the next level. Ideas and initiative will be welcomed on this highly energetic and creative team as we support our growing Institutional businesses.
Additionally, you will:
- Design, develop, and execute campaigns using a marketing automation tool, such as Marketo
- Consult with our internal business partners to assess their campaign requests, reporting, and marketing needs, and recommend appropriate solutions
- Research, analyze, and leverage data from a wide range of internal and external sources
Develop and apply a deep and broad understanding of the underlying business, marketing, and data issues that you handle to ensure accuracy & relevance
What you have
To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have.
Required Qualifications
Current working experience with Schwab systems and processes.
- BA/BS degree and 5 years or more work experience in a Marketing Communications, analytical, and/or consulting role
- Knowledge of and experience working in Marketo
- Interest and ability in working both independently and highly collaboratively
- Strong oral and written communication and interpersonal skills
- Strong business analysis and data analysis skills
- Knowledge of and experience working in Marketo or another marketing automation platform
- Enthusiasm and commitment to growing these business and data analysis skills even further
- Demonstrated success as a thought partner and as a champion/leader of new ideas
- Sharp analytical skills with an ability to understand and build metrics, analyze data for insights, and optimize campaigns based on learnings
- Ability to remain poised and productive amidst unclear and shifting priorities and bold deadlines
In addition to the salary range, this role is also eligible for bonus or incentive opportunities
Skills
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- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.