Manager, Integrated Media

Overview

Go Fish is seeking a Manager, Integrated Media to lead the day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients.

In this role, you’ll translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments are driving meaningful performance. You’ll work closely with client and internal teams to develop recommendations, communicate insights, solve performance challenges, and identify opportunities for growth.

You’ll also play an important role in developing junior team members, improving account workflows, and ensuring work is delivered accurately, strategically, and on time. This role is ideal for someone who has strong hands-on media experience and is ready to take full ownership of assigned accounts, campaigns, and client workstreams.

What You’ll Do

Media Strategy & Planning

• Lead the development of integrated media plans based on client business goals, audience insights, market conditions, budgets, and performance objectives
• Translate client needs into clear media objectives, channel strategies, audience recommendations, investment approaches, and key performance indicators
• Develop recommendations across paid search, paid social, programmatic, display, video, streaming, direct media, and other applicable channels
• Determine the appropriate role of each channel within the broader customer journey and integrated media strategy
• Conduct and apply audience, industry, competitive, geographic, and platform research to strengthen recommendations
• Develop media budgets, flowcharts, campaign timelines, investment scenarios, and tactical plans
• Evaluate tradeoffs across reach, frequency, efficiency, scale, timing, audience quality, and available budget
• Present media plans and recommendations clearly to internal teams and clients
• Adjust plans based on performance trends, changing client priorities, market conditions, and new opportunities
• Support annual planning, quarterly planning, campaign planning, and new-business efforts as assigned

Activation & Execution

• Own the successful activation and ongoing management of integrated media campaigns across assigned accounts
• Translate approved media strategies into clear activation plans, platform requirements, budgets, timelines, and team assignments
• Oversee campaign setup, trafficking, launch, pacing, maintenance, and quality assurance
• Ensure campaign execution aligns with approved strategy, client expectations, platform best practices, and agency processes
• Review campaign settings, budgets, targeting, tracking, creative, naming conventions, and supporting documentation for accuracy
• Manage media vendors, publishers, and platform partners as applicable
• Troubleshoot complex campaign, delivery, tracking, and operational issues
• Anticipate executional risks and establish clear action plans before timelines or performance are affected
• Ensure campaign documentation, optimization records, budget trackers, and planning materials remain current and accurate
• Identify workflow inefficiencies and recommend process improvements that strengthen quality and scalability

Optimization & Performance

• Own day-to-day campaign performance across assigned accounts and ensure activity remains aligned with client goals
• Analyze performance across channels, audiences, platforms, placements, creative, geographies, and stages of the customer journey
• Develop and implement optimization strategies designed to improve efficiency, effectiveness, scale, and business impact
• Make informed decisions related to budgets, bids, targeting, frequency, placements, creative rotation, channel allocation, and investment levels
• Identify performance challenges, develop hypotheses, and create clear action plans
• Lead structured testing across audiences, creative, platforms, placements, bidding approaches, and media tactics
• Evaluate test results and apply learnings to future campaign decisions
• Proactively identify opportunities to scale successful strategies or reallocate investment
• Distinguish between normal performance fluctuation and issues requiring immediate intervention
• Communicate performance risks and opportunities clearly, including the likely impact and recommended response

Measurement & Analysis

• Lead recurring and ad hoc campaign analysis across assigned accounts
• Ensure reporting accurately reflects performance, pacing, goals, and relevant business context
• Translate campaign data into clear insights, implications, and actionable recommendations
• Explain what happened, why it happened, what it means for the business, and what the team should do next
• Connect media performance to client objectives, customer behavior, lead quality, sales activity, revenue, or other available business outcomes
• Define appropriate success metrics and support the development of campaign benchmarks and performance targets
• Partner with analytics and measurement teams to address tracking, attribution, reporting, and data-quality needs
• Identify gaps in available data and recommend ways to improve measurement
• Support the design and evaluation of campaign tests, lift studies, incrementality efforts, and attribution approaches
• Ensure performance narratives are consistent across dashboards, reports, presentations, and client conversations

Client & Business Impact

• Serve as a primary day-to-day media contact for assigned clients
• Build a strong understanding of each client’s business model, industry, audience, competitive landscape, priorities, and growth objectives
• Lead media-related portions of client meetings, performance reviews, planning discussions, and strategic presentations
• Explain media recommendations, performance results, and optimization decisions in clear business language
• Build trust by communicating proactively, setting realistic expectations, and following through on commitments
• Identify client concerns, risks, and opportunities early and work with internal leaders to address them
• Recommend shifts in strategy or investment when client goals, market conditions, or performance change
• Identify opportunities to expand media support, test new solutions, or improve the overall client relationship
• Ensure media activity remains aligned with the client’s broader marketing and business priorities
• Contribute to client retention and growth through strong strategic leadership and consistent delivery

Integrated Collaboration

• Partner closely with Client Strategy, creative, analytics, organic, web, and other agency teams
• Lead internal media discussions and ensure all stakeholders understand campaign goals, strategy, responsibilities, timelines, and dependencies
• Connect media performance with creative, messaging, landing-page experience, audience strategy, analytics, and broader marketing activity
• Provide clear media direction and requirements to internal teams
• Coordinate cross-channel recommendations to ensure individual tactics work together rather than operating in isolation
• Incorporate insights from other disciplines into media planning and optimization decisions
• Resolve workflow, communication, and ownership gaps across teams
• Ensure relevant performance insights and client context are shared with the appropriate stakeholders
• Contribute a media perspective to broader account planning and business discussions

Team Leadership & Development

• Provide day-to-day guidance, coaching, and oversight to Coordinators and Sr. Coordinators
• Delegate work based on account needs, team capacity, skill level, and development goals
• Review team deliverables and provide clear, constructive, and timely feedback
• Help junior team members strengthen execution, analytical thinking, client communication, and strategic understanding
• Establish clear expectations, priorities, deadlines, and ownership across assigned workstreams
• Support onboarding and training for new team members
• Create opportunities for junior team members to expand their skills and take on greater responsibility
• Monitor team workload and raise resourcing or capacity concerns proactively