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Posted 8 days ago

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Manager, Marketing

OttawaOn-site

AI Summary

Manages day-to-day marketing and programming for a Tanger Outlets property in Ottawa, executing events, managing budgets, and building relationships with retailers and community partners.

About this role

Who We Are

For over 30 years, our entrepreneurial mindset and strategic vision have fueled our growth into one of Canada’s largest and most successful REITs. Our retail-focused and mixed-use portfolio reflects our commitment to creating vibrant community spaces where people want to shop, live, work, and play. We take pride in our strong legacy while continuously adapting, innovating, and investing in the future. We’re proud to be recognized as one of Canada’s Most Admired Corporate Cultures, Canada’s Greenest Employers, Canada’s Best Diversity Employers, and a Greater Toronto Top Employer.

At RioCan, we believe our people are our greatest strength. We foster a welcoming, inclusive culture where employees can connect authentically, grow continuously, and bring their whole selves to work. Here, you’ll find opportunities to learn, lead, and make an impact every day.

POSITION OVERVIEW:
This role is located at our Tanger Outlets location in Ottawa and reports to AVP, Marketing. It is responsible for overseeing the day-to-day marketing of the Centre including all Tanger-related programming.

RESPONSIBILITIES:

Marketing
  • Responsible for execution of all marketing programming.
  • Responsible for property gift card program marketing & administration.
  • Responsible for establishing effective business relationships with the retailers on
    a local and National level in order to maximize the sales productivity and success
    of the events at the property.
  • Manages content for the property owned channels including website, digital
    directories & social media channels.
  • Supports the leasing function through participation in the leasing process,
    onboarding new retailers, development of leasing/sales materials, site signage,
    hoarding and optimal representation of the property to appropriate retailers.
  • Responsible for the budget management and administration of marketing funds,
    including budget preparation, negotiating to maximize spend and adjusting to
    account for changes in income.
  • Plans events to engage the community and drive traffic and sales.
  • Execute all on-site events from the planning stages to event day to include all
    advertising, community partnerships, logistics, permitting and success metrics.
  • Ensures the property marketing is aligned with RioCan strategies and brand
    position.

  • Partnerships
  • Responsible for maximizing non-traditional revenue through the execution of
    appropriate income-generating events, promotions and activities. In addition,
    drives the effort for obtaining partnerships for programs and events.
  • Partners with Corporate Marketing, Asset Management, Operations & Leasing
    team members to support ancillary revenue goals.
  • Works with community partners and non-profits in the area to enhance current
    and potential events.
  • General
  • Build strong relationships with tenants to understand their business and create
    marketing opportunities on-site to drive traffic to their store.
  • Connect and educate tenants on cross promoting at the property and develop
    marketing programs around these cross promotions.
  • Assumes additional responsibilities and performs special projects as needed or
    directed.
  • QUALIFICATIONS:

  • Previous experience as part of a commercial real estate development or mixed
    use project (an asset but not mandatory)
  • Knowledge of commercial real estate industry including tenant and media
    relations (an asset but not mandatory)
  • Demonstrated and experience executing onsite events from ideation to launch
  • Upbeat, positive, can do attitude
  • Thrives in fast paced environment
  • Focus on detail and desire for excellence
  • Creative problem solver
  • Diligent
  • Proactive
  • Great communicator verbally and in writing
  • Functions at a high level independently and in team environment/setting
  • Highly organized and manages their time and time of others well
  • Makes things happen
  • Consistent, reliable and dependable
  • Skills

    Budget ManagementCommunity PartnershipsContent ManagementDigital DirectoriesEvent Planning And ExecutionGift Card Program MarketingLeasing SupportMedia RelationsRetailer RelationsSignage And HoardingSocial Media ManagementWebsite Management

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