Manager - Marketing & Communications (Wealth Marketing & Events)

If you are looking to excel and make a difference, take a closer look at us…

Do you thrive on turning big ideas into viral, high-impact events?

We are looking for a dynamic, forward-thinking Event & Segment Marketing Specialist to join the bank. In this role, you’ll be designing the future of experiential marketing whether it’s an exclusive luxury showcase for elite clients or a high-energy community roadshow, you will be the creative brain behind it all.

You will own the event lifecycle across three distinct customer worlds, giving you a diverse marketing experience and portfolio:

HLB Private Bank: Conceptualize bespoke, ultra-exclusive experiences for high-net-worth individuals—think private art showcases, closed-door economic briefings, and luxury lifestyle partnerships.

HLB Priority : Design mid-to-large scale market outlooks and trendy lifestyle appreciation events for the mass affluent segment.

Mass Branch : Launch scalable, high-volume educational campaigns, interactive roadshows, and financial literacy activations across our branch network.

End-to-End Creative Ownership: Drive the entire event lifecycle—from brainstorming themes, scouting venues, and sourcing trendsetting speakers to directing creative design assets and digital invitations.

Cross-Functional Collaboration: Partner with Segment Heads, Product Specialists, and Relationship Managers to ensure events align with commercial targets and that customer follow-ups are seamlessly tracked.

Business Impact & ROI Tracking: Lead Generation & Conversion: Design event and partnership journeys specifically structured to capture new-to-bank (NTB) leads and drive assets under management (AUM) growth.

Data-Driven Insights: Establish key performance indicators (KPIs) for every initiative. Track and report on event attendance, partnership engagement, cost-per-lead, and eventual revenue conversion.

Education/Qualification

• Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related creative field.

Requirements:

• Familiar with modern lifestyle trends, luxury experiences, high net worth affluent segment marketing campaigns and events

• Solid background in event strategy, conceptualization, and end-to-end execution (logistics, coordination, and vendor management).

• Familiar with best practices and trends in high net worth segment experiences and events.

• Excellent stakeholder and partnership management skills.

Realise your full potential at Hong Leong Bank by applying now.