Posted 3 months ago

Marketing Analyst

Hoboken, NJ, United StatesRemoteFull-time

AI Summary

Marketing Analyst at Collabera operates as a marketing data scientist, tracking metrics and optimizing campaigns using marketing technologies, and presenting insights to stakeholders.

About this role

Marketing Analyst

Established in 1991, Collabera has been a leader in IT staffing for over 22 years and is one of the largest diversity IT staffing firms in the industry. As a half a billion dollar IT company, with more than 9,000 professionals across 30+ offices, Collabera offers comprehensive, cost-effective IT staffing & IT Services. We provide services to Fortune 500 and mid-size companies to meet their talent needs with high quality IT resources through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs.

Collabera recognizes true potential of human capital and provides people the right opportunities for growth and professional excellence. Collabera offers a full range of benefits to its employees including paid vacations, holidays, personal days, Medical, Dental and Vision insurance, 401K retirement savings plan, Life Insurance, Disability Insurance.

Position Details:

Title: Marketing Analyst

Location: Hoboken NJ, 07030

Duration: 7 months (May Extend)

Description:

· Operates as a marketing data scientist responsible for all tracking, metrics, analytics, and optimizations

· Collects and analyzes key marketing reports on an ongoing basis to provide actionable takeaways

· Accurately tracks campaigns and reports within Google Analytics, Eloqua and Salesforce, which will require strong aptitude for and willingness to work within marketing technologies

· Provides recurring presentations to key stakeholders on performance and opportunities

· Forecasts annual marketing goals by aligning historical data with revenue goals

· Forecasts individual campaign goals

· Understands Marketing Operations and is comfortable with data mining, landing page creation and ops, etc.

· Reporting includes marketing funnel analysis from velocity to makeup, monthly Onesource Marketing performance reports, total marketing campaign reports and goals, annual metrics, and more

· Skills include aptitude for data analysis, forecasting, goal setting, comprehensive report creation, marketing technology, leadership presentations, and ability to work as a partner for internal and external teams.