Marketing Analyst

Job Description:

The Marketing Analyst will drive insights and recommendations on marketing performance across digital and customer lifecycle channels, helping the team understand what's working, why, and what to do next. This role sits at the intersection of marketing and analytics, translating campaign data into actionable insights that improve acquisition, retention, and cross-sell performance, and uses AI-enabled tools to accelerate analysis and improve campaign effectiveness.

Responsibilities:

Campaign Performance & Insights

• Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
• Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
• Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
• Identify key drivers of conversion, CPA, and overall campaign effectiveness
• Translate findings into actionable recommendations for marketing teams

Customer Lifecycle & Retention

• Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
• Evaluate customer segments and behavior to identify growth opportunities
• Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion

Testing & Optimization

• Support A/B testing across channels (creative, offers, segmentation, cadence)
• Analyze test results and communicate clear implications

Channel & Budget Support

• Monitor performance across owned channels, including website, email, and sales channels
• Provide insight into channel performance to inform budget allocation
• Identify opportunities to scale high-performing campaigns or improve efficiency
• Support forecasting and performance planning

Measurement & Attribution (Applied)

• Use existing tracking and attribution frameworks to interpret campaign performance
• Ensure marketing results are measured consistently and accurately
• Identify gaps or inconsistencies in reporting and partner with analytics/data teams to resolve

Qualifications:

• 3–4 years of experience in marketing analytics, digital marketing, or performance marketing
• Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
• Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
• Familiarity with AI-enabled tools to support efficient analysis and reporting
• Ability to translate data into clear business insights and recommendations
• Strong communication and cross-functional collaboration skills

Preferred Qualifications:

• Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
• Exposure to direct mail campaign analysis
• Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)

Success Measures (First 6–12 Months)

• Establishes standards for marketing tagging and analytics across channels and programs
• Drives measurable improvements in campaign performance (conversion, CPA, engagement)
• Contributes to improved retention and cross-sell outcomes
• Uses AI tools to increase speed, depth, and clarity of insights
• Becomes a trusted partner to marketing stakeholders

Work Perks:

• Fun & driven environment.
• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HSA with employer contribution, and generous 401k match.
• 11 paid floating corporate holidays, 1 paid volunteer day & up to 25 PTO days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to $5,250 annually
• $1,000 towards professional certifications annually
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and virtual office opportunities.
• Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
• Fitness Center and café onsite at select locations.
• Employee Assistance Program (EAP)
• Paid Parental, Caregiver, and Disability leave.
• Team Member Discount Program