Posted 2 months ago

Marketing and Communications Manager

OaklandOn-siteFull-time

AI Summary

Plans and executes integrated marketing and communications for Head-Royce School; serves as managing editor for magazine and newsletters; drives enrollment and advancement support through multi-channel storytelling.

About this role

Summary:

The Marketing and Communications Manager is a key member of the Marketing and
Communications (MarComm) team and serves as one of the main storytellers on campus,
bringing consistent messaging and integrated content experiences to life—through our
website, internal portal, digital media, print, and more—that engage our professional and
parent communities, support income-generating initiatives, and help communicate how we
live into our mission and initiatives related to our strategic plan. The MarComm Manager
serves as the managing editor of our semi-annual publication—Head-Royce Magazine—and
regular digital publications, including weekly, bi-weekly, and quarterly newsletters. This
position also maintains the annual editorial calendar, and in partnership with other members
of the MarComm team, writes/edits engaging social media content and stays abreast of
emerging trends and practices that impact the Head-Royce website and other channels.

Responsibilities

Develop and implement communications strategies in support of the school’s mission

Act as a communications liaison for committees in the HRS community as needed

Apply systems thinking to marketing and communications, weaving together
integrated storytelling and consistent brand expression across digital, print, and
in-person channels

Develop and execute communications for Advancement and Admissions, leveraging
persuasive writing, audience psychology, and emotional framing to drive engagement,
enrollment, and philanthropic support

Serve as the managing editor of the semi-annual printed Head-Royce magazine

Coordinate and distribute the school’s primary digital publications, including weekly,
bi-weekly, and quarterly newsletters

Project-manage print and digital publications, hiring and working with outside vendors
to maintain production schedules and deliverables

Provide ongoing support for content creation and message development, including
articles, surveys, presentations, social media captions, graphics, and other material

Lead editorial planning meeting and manage annual editorial calendar

Collaborate with other members of the MarComm team, staying abreast of emerging
trends and practices that impact the HRS website, social media, and other channels

Identify and pursue opportunities to share events and happenings at HRS, working
collaboratively with content partners and MarComm team members to generate
content that authentically tells the story of the school, its mission and values

Monitor and co-manage communications email inbox and respond to other requests
for communications support

Participate in school-wide events, meetings, and committees as appropriate

Train and support content owners outside of communications to create and distribute
content consistent with guidelines

Skills and Qualifications

A minimum of four years in a marketing or communications role. Previous experience
in an independent school and/or non-profit setting is a plus

Bachelor's degree required—specialty in Journalism, PR, English, marketing, or
communications preferred

Strong written, verbal, and interpersonal communication skills, with a strong sense of
audience and tone

Strategic thinker with the ability to translate ideas into actionable plans

Ability to thrive in a fast-paced environment, with a proven track record of prioritizing
and completing multiple tasks within firm deadlines, while remaining flexible and
composed in response to changing demands

Excellent organizational and time management skills, with a proactive approach to
managing workflows and taking initiative

Collaboration and diplomacy; fostering strong working relationships

High level of professionalism, integrity, and discretion, including experience handling
confidential information

Positive attitude, strong work ethic, a genuine enthusiasm for working with students,
and for being part of an academic community

Sensitivity to equity and inclusion and a demonstrated ability to engage effectively
with diverse racial, ethnic, gender, cultural, and disabled populations

Comfort and knowledge of social media channels, including Instagram, Facebook,
LinkedIn, and YouTube

Eye for design and visual storytelling, with experience creating engaging,
mission-aligned content

Comfort with photography/capturing video and still shots for storytelling purposes

Familiarity with CMS systems, website back ends, and marketing platforms; specific
experience with Veracross, Interactive Schools, and HubSpot is helpful

Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) and other
platforms (e.g., Canva) a plus

Strong technical skills in a Mac environment and with Google Workspace (Gmail,
Drive, Docs, Sheets, Slides)

Availability to work occasional evenings and weekends to support and promote
school-wide events as needed

Other Qualifications

Ability to provide Livescan and TB clearance

Work in an environment dealing with a wide variety of priorities and deadlines, as well
as a diverse array of stakeholders

Work at a desk and computer for extended periods of time

Work primarily in a traditional climate-controlled environment

Ability to occasionally lift up to 25 pounds

Skills

Adobe Creative SuiteCanvaCMSFacebookGoogle WorkspaceHubspotInstagramInteractive SchoolsLinkedInMac EnvironmentVeracrossYouTube

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