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Head-Royce School

Posted 3 months ago

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Marketing and Outreach Manager

OaklandOn-siteFull-time

AI Summary

Develops and executes integrated recruitment, marketing, and outreach strategies for prospective and current families; manages campaigns and partnerships across Admissions, Advancement, and MarComm to support enrollment, retention, and philanthropy.

About this role

OPENING FOR SCHOOL YEAR 26-27 to begin July 1, 2026
Summary:
The Marketing and Outreach Manager is a key member of the Marketing and Communications
(MarComm) team and plays a central role in shaping how families at all points in the experience
lifecycle come to know, engage with, and support Head-Royce. Sitting at the intersection of
Admissions, Advancement, and MarComm, this role brings a cohesive, strategic lens to
recruitment, outreach, and engagement efforts—connecting the full arc of the family experience
and ensuring that messaging, experiences, and initiatives are mission-driven and reflective of the
school’s values. Through regular participation in Admissions and Advancement team meetings,
the Marketing and Outreach Manager contributes to strategic conversations and manages
projects that support enrollment, retention, philanthropy, and community engagement, while
proactively identifying opportunities to strengthen outreach, elevate storytelling, and enhance
how Head-Royce connects with prospective and current families, as well as alumni, across all
channels.

Responsibilities

  • Develop and implement integrated recruitment, marketing, and outreach strategies in
    partnership with the MarComm, Advancement, and Enrollment Management teams
  • Proactively identify and manage initiatives from beginning to end that strengthen
    admissions and advancement efforts, ensuring alignment of messaging, priorities, and
    timelines
  • Develop marketing materials and content—with oversight from MarComm team—that
    align with outreach, philanthropy, and engagement goals, ensuring that messaging
    resonates with target audience
  • Partner with Admissions and Advancement to support family engagement, retention,
    and the full lifecycle of the Head-Royce experience
  • Build and support partnerships and events that engage prospective families and
    strengthen community connections
  • Track and/or analyze engagement, giving, and outreach data, using insights to refine
    strategies and improve outcomes
  • Participate in school-wide events, activities, meetings, and committees to develop a
    deep understanding of Head-Royce and translate that into authentic storytelling
  • Participate in specific Advancement and Admissions events to help families feel
    integrated into the Head-Royce

    • Skills and Qualifications

  • A minimum of four years in a marketing or communications role. Previous experience
    in an independent school and/or non-profit setting is a plus
  • Bachelor's degree required—specialty in Journalism, PR, English, marketing, or
    communications preferred
  • Strong written, verbal, and interpersonal communication skills, with a strong sense of
    audience and tone
  • Strategic thinker with the ability to translate ideas into actionable plans
  • Ability to thrive in a fast-paced environment, with a proven track record of prioritizing
    and completing multiple tasks within firm deadlines, while remaining flexible and
    composed in response to changing demands
  • Excellent organizational and time management skills, with a proactive approach to
    managing workflows and taking initiative
  • Collaboration and diplomacy; fostering strong working relationships
  • High level of professionalism, integrity, and discretion, including experience handling
    confidential information
  • Positive attitude, strong work ethic, a genuine enthusiasm for working with students,
    and for being part of an academic community
  • Sensitivity to equity and inclusion and a demonstrated ability to engage effectively
    with diverse racial, ethnic, gender, cultural, and disabled populations
  • Comfort working with data and using insights to inform decision-making
  • Eye for design and visual storytelling, with experience creating engaging,
    mission-aligned content
  • Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and
    YouTube
  • Demonstrated ability to capture photography and video for storytelling purposes
  • Experience with content management systems, website back ends, and marketing
    platforms; experience with Veracross, Interactive Schools, and HubSpot, a plus
  • Provent proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and other
    tools (e.g., Canva)
  • Strong technical skills in a Mac environment and with Google Workspace (Gmail,
    Drive, Docs, Sheets, Slides)
  • Willingness to work occasional evenings and weekends in support of school events

    • Other Qualifications

  • Ability to provide Livescan and TB clearance
  • Work in an environment dealing with a wide variety of priorities and deadlines, as well
    as a diverse array of stakeholders
  • Work at a desk and computer for extended periods of time
  • Work primarily in a traditional climate-controlled environment
  • Ability to occasionally lift up to 25 pounds

    • Skills

    Adobe Creative SuiteCanvaContent Management SystemsFacebookGoogle WorkspaceHubspotInstagramInteractive SchoolsLinkedInVeracrossYouTube

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