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ShopBack

Posted 15 days ago

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Marketing Associate

TaipeiOn-siteFull-time

AI Summary

Marketing Associate supports multi-channel campaigns, content creation, and performance optimization for ShopBack’s APAC markets, leveraging AI tools to improve efficiency and campaign outcomes.

About this role

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

What You’ll Do

  • Campaign Management: Organize and coordinate marketing communications across multiple platforms — including the ShopBack App, Website, and CRM — ensuring message consistency and brand alignment.
  • Content Creation: Develop engaging and persuasive content to support marketing campaigns and promotional initiatives.
  • Cross-Functional Collaboration: Partner with channel owners, internal teams, and external stakeholders to deliver integrated marketing programs that align with business objectives.
  • Asset Management: Schedule and manage onsite assets to ensure optimal visibility for deals secured by the Business Development team
  • Performance Optimization: Monitor, analyze, and optimize platform assets and website performance; extract actionable insights to improve future campaigns
  • Proactively identify and resolve operational or campaign-related issues using AI tools: from diagnosing performance drops with AI-assisted data analysis to drafting rapid response playbooks, ensuring smooth and intelligent execution at every step
  • UX/UI Support: Contribute to user experience enhancement projects and other digital initiatives that boost customer engagement and satisfaction
  • Ad Hoc Projects: Take ownership of additional marketing initiatives as needed to support team objectives.

    • Essentials to Succeed

  • Minimum 1 year of experience in marketing. Proficiency in English and Chinese is required to communicate with stakeholders in the market
  • An AI-native marketer who actively leverages AI tools to work smarter
  • Ad Agency experience is preferred
  • A detail-oriented multitasker who thrives in a fast-paced, collaborative environment
  • A creative storyteller with a passion for data-driven marketing
  • An agile problem solver who enjoys optimizing processes and improving outcomes.

    • Skills

    Ad Agency CoordinationAI-assisted Data AnalysisCampaign ManagementContent CreationCRM PlatformsData-driven MarketingDigital Marketing ToolsEnglish And Chinese Bilingual CommunicationMultichannel MarketingPerformance AnalyticsUX/UI CollaborationWebsite/assets Management

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