Marketing Automation Specialist
AI Summary
Marketing Automation Specialist designing and executing data-driven, automated multi-channel campaigns; leads sales funnel, email, and workflow execution using GoHighLevel/Instantly and AI tools.
About this role
Are you a tech-savvy marketing professional passionate about leveraging automation and AI to drive results? We’re looking for a Marketing Automation Specialist to join our dynamic team and take the lead in creating innovative, data-driven campaigns using ** GoHighLevel** or ** Instantly **, alongside cutting-edge AI tools.
Requirements
As our Marketing Automation Specialist, you’ll be responsible for designing and executing integrated marketing campaigns that deliver results. Your key responsibilities will include:
-
Mastering GoHighLevel or Instantly to:
- Build and optimize high-performing sales funnels.
- Design and implement targeted email marketing campaigns.
- Create and manage automated workflows.
- Integrate with CRMs and other marketing tools.
-
Leveraging AI tools (e.g., Jasper, Copy.ai, MidJourney) to enhance creativity, efficiency, and personalization.
-
Driving multi-channel marketing efforts (email, social media, SMS, etc.) with precision and innovation.
-
Analyzing campaign performance and delivering actionable insights to optimize results.
-
Troubleshooting technical issues within the marketing stack and ensuring seamless platform integrations.
-
Staying on top of the latest trends and technologies in marketing automation to keep us ahead of the curve.
What You’ll Bring
To excel in this role, you should have:
- **Proven experience with GoHighLevel or Instantly **—this is non-negotiable.
- A solid understanding of marketing automation principles and best practices.
- Hands-on experience with AI tools and their applications in marketing.
- Proficiency in email marketing platforms, social media schedulers, CRM systems, and related tools.
- Exceptional technical skills, including software integration and troubleshooting.
- Strong analytical abilities with a data-driven mindset.
- Outstanding communication and interpersonal skills.
- The ability to stay organized and juggle multiple projects with ease.
Bonus Points If You Have:
- Experience with other marketing automation platforms like ActiveCampaign or Zapier.
- API integration expertise.
Benefits
We’re a forward-thinking, growth-driven team that thrives on innovation and collaboration. In this role, you’ll have the opportunity to work with state-of-the-art tools and contribute to impactful marketing campaigns in a fast-paced, supportive environment.
Skills
Explore related jobs
More jobs at VirtuHire
- Head of Marketing / 360° Marketing LeadSouth Africa
- Unity UI/UX Developer - Automation PlatformSouth Africa
- Social Media Reel EditorSouth Africa
- Part-Time Midweight Designer (Web & Graphic Design) - UK HoursSouth Africa
- Bookkeeper (Full-Time, Remote)South Africa
- International Freight & Customs ManagerSouth Africa