Marketing & Communication Lead - Hong Kong

fifty-five is part of the Brandtech Group, the No.1 genAI Marketing company that was founded by the former CEO and management team of Google Southern Europe. French-born and headquartered in Paris, it rapidly grew from startup to an international company with 300 staff across 10 offices in Shanghai, Hong-Kong, Taipei, Shenzhen, Singapore, London, New York, Paris, Italy and Geneva. We’ve been working with brands to help them thrive in a multi-channel, digitised world since 2010, through the strategic use of data and AI, and the astute coordination of their partner ecosystems.

The marketing team is looking for a new teammate. You will be in charge of growing the 55 brand in the Asia-Pacific region, supported by the global marketing team based in Paris. The position is based in Hong Kong, but also covers our offices in Shanghai, Shenzhen, Singapore and Taipei as well as and may imply activities targeting more broadly the Asia-Pacific region.

Job description

In a context of growth - geographical expansion, new offers launched, internal and/or external growth - you will join the marketing team whose mission is to raise and grow 55’s brand awareness. Your role will be to adapt the marketing and PR strategy to the local context, and to conduct all marketing and Communications activities in the APAC region in order to help fifty-five emerge as a major, premium partner for brands willing to excel in the digital age. Your actions will target a variety of groups including prospects, customers, journalists and influencers, candidates, employees and competitors.

You will work closely with the Managing Directors in APAC and the Marketing team based in Paris to whom you will report. You will also be in charge of ensuring smooth communication and efficient collaboration with the Paris-based marketing team.

Your tasks and objectives may include the following:

PR & communication:

• Manage 55’s digital presence on local (as well as China-specific) platforms (paid and owned): WeChat, LinkedIn, Weibo, Baidu, corporate website.. Identify new communications channels if relevant.
• Build and execute the PR action plan, taking into account the major events that relate to our business, and investigate on potential PR partnerships
• Produce PR material: prepare press releases, articles, newsletters, etc. Coordinate the translation of existing marketing material into Mandarin.
• Identify reference industry awards and competitions, and prepare applications.
• Coordinate content production and publication on our blog, and help grow its audience and provide feedback to improve the platform.

Event organisation:

• Identify industry events in the marketing and tech scene, where 55 could get involved as a speaker and/or a sponsor ; coordinate speaking opportunities.
• Organise events and webinars to support sales and grow brand awareness among prospects and clients. Monitor and follow up on related leads with Consulting Teams.
• Help the teams build lasting relationships with existing customers (dedicated content or trainings, client gifts etc.)

Branding & positioning:

• localize or produce marketing material to present 55 and our offers, such as case studies, client stories, studies, white papers, videos, and other relevant forms of sales material.
• Keep abreast of the industry and competitors’ news - data marketing, brandtech, analytics, digital transformation, machine learning & artificial intelligence, digital advertising…
• Identify relevant influencers, and build a sustainable relationship with them, such as joining or building think tanks, networks, clubs, events, etc.
• Participate in the local adaptation of the graphic identity of the 55 brand if needed. Find and manage partners to produce communication assets in accordance with this identity.

Martech & Growth:

• Website management & development
• Basic marketing analytics skills, using Google analytics
• Work with the local teams to identify sales opportunities and develop sales material (outreach campaigns & emails, sales materials…)

Requirements

Your profile：

• You are curious, autonomous, versatile, and willing to learn (a lot!).
• You like to do different things not only with your brain, but also with your hands, and you are not afraid of getting your hands dirty. You are well organised and comfortable with dealing with multiple projects at the same time.
• You are deeply interested in learning how the digital and advertising industry works.
• Analytical, rigorous, detail-oriented and creative. You have a real knack for communicating, you love to play with the nuances of words and writing in general, you always pay attention to the smallest details. You also have a graphic eye for symmetry and harmony.

Education and experience：

• University Bachelor or Master’s degree (Business, Digital, Literature, Languages, Journalism, Arts, etc.) or self taught with valuable experience relevant for the position
• 6 years experience in marketing, communication and/or branding, B2C or B2B digital and creative industry or start-up with a strong digital culture.
• Experience in Google partnership is a plus

Skills and competencies：

• Fluent in Cantonese, Mandarin and English - both written and oral. French is a plus.
• Excellent writing and copywriting skills - context analysis, synthesis, etc.
• Event organisation
• Experience with web analytics (Google Analytics), SEA, social advertising, community management, design (Photoshop) and emailing software.
• Knowledge of AI/LLM utilization, experience with AI is a plus
• Knowledge of hubspot and/or marketing automation tools is a plus
• Knowledge of Canva & Figma
• Knowledge of Monday.com or similar project management tool is a plus