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Payactiv

Posted 23 months ago

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Marketing Copywriter

Milpitas, CaliforniaOn-siteFull-time

AI Summary

Marketing copywriter crafts engaging short-form content for multiple channels, aligning with brand voice and driving engagement, usage, and conversions for fintech/consumer finance products.

About this role

Payactiv is hiring for a Marketing Copywriter, based out of our Milpitas CA office.

Are you looking for a dynamic role where your words can make a real impact? Payactiv is seeking a highly motivated and talented marketing copywriter to join our marketing team and help drive engagement, usage, and conversions across multiple channels. As the voice of our brand, you will craft compelling narratives that resonate with our audience and inspire action.
If you’re creative, and detail-oriented and thrive in a fast-paced environment where you can manage multiple projects simultaneously then we would love to hear from you.

What you will do...

  • Write engaging and compelling short-form content for various marketing channels including email marketing, in-app communication, SMS, landing pages, and other platforms
  • Partner closely with a cross-functional team to create omnichannel campaigns with multiple touchpoints to drive engagement, usage, and conversions
  • Infuse copy with emotional storytelling and brand voice to create authentic connections with our audience, driving engagement and brand loyalty
  • Research and understand our target audience to write compelling copy
  • Synthesize complex concepts into clear and engaging content that connects with our target audience
  • Strengthen our brand voice and tone. You will take our existing brand strategy, voice, and tone and elevate it across all touchpoints
  • A/B test different versions of your copy to optimize results

    • What you need...

  • An exceptional and passionate writer with strong experience either in consumer finance and/or fintech industry
  • Creative thinker who brings original ideas to the conversation
  • The ability to write clear, concise, and engaging copy
  • A data-driven mindset with a focus on results
  • Grammar nerd!
  • Ability to manage multiple writing assignments and work quickly in a fast-paced, deadline-driven creative environment
  • Must be highly organized, proactive, and possess effective time management and communications skills
  • Self-starter who learns quickly and takes ownership
  • Bachelor’s degree in communication, journalism, or marketing or equivalent experience
  • 3 - 5 years of experience in content writing, and copywriting roles in a tech, finance, or fintech industry
  • Experience in the fintech industry is highly preferred
  • Writing portfolio required

    • What we offer...

  • Company sponsored Health, dental, and vision insurance
  • Health, Dental and Vision Reimbursement account
  • 401K, traditional, and Roth
  • Tuition Assistance or Tuition Reimbursement
  • Monthly Gym Reimbursement
  • Paid time off to volunteer
  • Paid Family Leave
  • Paid Vacations
  • Complimentary office lunches

    • Skills

    A/b TestingAudience ResearchBrand Voice And ToneContent OptimizationContent StrategyCopywritingCross-Functional CollaborationEditing And ProofreadingEmail MarketingFintech/consumer Finance DomainGrammarIn-app MessagingLanding PagesNarrative/storytellingOmnichannel CampaignsPerformance AnalyticsPortfolio ReviewSMS MarketingTime Management

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