
Posted 2 months ago
Marketing Director - Education Background
AI Summary
Plans and leads marketing for postgraduate education programs, driving student recruitment, enrollment, and departmental profitability.
About this role
Marketing Director
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Location: PJ
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Salary range: Up to RM 12K (above than that can be considered, provided with good work experience)
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Add note: With Education Recruitment background, open to postgrad & undergrad,
• Job Summary:
- To assist and be accountable for the overall marketing, service and profitability of the marketing department. To help chart the growth of the Marketing Department and achieve its overall objectives
• Duties and responsibilities:
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Course consultation to potential students by understanding their interest and recommending the suitable programs to them
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Selling and recruiting students for the designated Postgraduate programs
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Attend to enquiries through phone, email, walk in and website
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Constant follow up calls or meet ups from current database
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Email ‘reminders’ to create awareness of ongoing intake and programs
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Participate and contribute in education fair, program preview, corporate presentation and etc
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Follow up on the student’s application for MBA’S and supporting documents
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Follow up with registry department for EPF and offer letter, student ID and other necessary documents after student’s application
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Execution of overall marketing strategies and contribute to the objectives of the postgraduate programs
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Follow up on student’s refund, unpaid tuition fees and bank draft during enrollment
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Ensure proper management of enquiry database
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Sourcing for new database by conducting research via website visit and cold emailing to identify potential students to be recruited
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Develop potential student database
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Prepare rival analysis / market comparison of competitor’s programs
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Flexible to produce quality work within stipulated dateline
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Willing to contribute additional hours during seasonal and events
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Supporting Superior and acting on behalf (as needed) on performing his/her duties
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To carry out such duties that may be assigned to you from time to time by the Superior or persons acting on behalf of company
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To
Skills
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