Posted 1 month ago
Marketing Fellowship – Business Intelligence
AI Summary
A fellowship role managing product tracking and consumer engagement databases, analyzing marketing and sales data, monitoring trends, and supporting CRM and monetization efforts for a clean cookstove social venture in Kenya.
About this role
Marketing Fellowship – Business Intelligence
BURNisasocialventurethatsaveslivesandforestsinthedevelopingworldthroughthedesign,localproduction,anddistributionofcleanburningcookstoves. BURNcurrentlymanufacturesonestoveperminuteinitssolar-poweredmodernmanufacturingfacilityjustoutsideofNairobi,Kenya. BURNhassoldmorethan200,000ofitsflagship‘jikokoa’householdimprovedcharcoalstoves,thusreachingmorethan1millionpeople. BURN’sKenya-basedproductdevelopmentteamworkscloselywithconsumersandthefactorytolaunchnewproductsfortheEastAfricanmarket.
Responsibilities:
- Manageproducttrackingandconsumerengagementdatabase,includingtroubleshootingissuesandbuildingnewfunctionality
- Analyzedataandpreparereports from marketing activities, sales registrations, and SMSandphonebasedsurveys
- Monitoring sales data and advising sales & marketing team weekly on trends
- Understand the Kenyan media landscape (market share, demographics, etc.) and communicate trends and current events to management.
- ·Monitor, analyze and optimize ROI of marketing campaigns.
- Helping create and tracking sales & marketing KPIs systematically and in a variety of ways
- Communication of sales & marketing data to staff
- Quickly and flexibly creating solutions for obtaining, sharing, and displaying data
- Helping implement and monitor CRM software for use by sales staff
- Aiding in monetization and finding novel uses for Burn data
- Other roles as advised by the sales and marketing leads
Qualifications
- Technicalbackgroundpreferred
- Dataanalysisandreporting
- Good communication skills
- Knowledge of sales and marketing fields
- ·Coding skills, particularly Python
Additional Information
Location and Duration:
12-month fellowship in Ruiru, Kenya to begin in early 2017. Fellows receive a stipend of $1,100 per
month and housing in a company house. BURN will provide one round trip flight at the beginning and
end of the fellowship.
Skills
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