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Marketing Fellowship – Business Intelligence

RuiruOn-siteFull-time

AI Summary

A fellowship role managing product tracking and consumer engagement databases, analyzing marketing and sales data, monitoring trends, and supporting CRM and monetization efforts for a clean cookstove social venture in Kenya.

About this role

Marketing Fellowship – Business Intelligence

BURNisasocialventurethatsaveslivesandforestsinthedevelopingworldthroughthedesign,localproduction,anddistributionofcleanburningcookstoves. BURNcurrentlymanufacturesonestoveperminuteinitssolar-poweredmodernmanufacturingfacilityjustoutsideofNairobi,Kenya. BURNhassoldmorethan200,000ofitsflagship‘jikokoa’householdimprovedcharcoalstoves,thusreachingmorethan1millionpeople. BURN’sKenya-basedproductdevelopmentteamworkscloselywithconsumersandthefactorytolaunchnewproductsfortheEastAfricanmarket.

Responsibilities:

  1. Manageproducttrackingandconsumerengagementdatabase,includingtroubleshootingissuesandbuildingnewfunctionality
  2. Analyzedataandpreparereports from marketing activities, sales registrations, and SMSandphonebasedsurveys
  3. Monitoring sales data and advising sales & marketing team weekly on trends
  4. Understand the Kenyan media landscape (market share, demographics, etc.) and communicate trends and current events to management.
  5. ·Monitor, analyze and optimize ROI of marketing campaigns.
  • Helping create and tracking sales & marketing KPIs systematically and in a variety of ways
  • Communication of sales & marketing data to staff
  • Quickly and flexibly creating solutions for obtaining, sharing, and displaying data
  • Helping implement and monitor CRM software for use by sales staff
  • Aiding in monetization and finding novel uses for Burn data
  • Other roles as advised by the sales and marketing leads

Qualifications

  • Technicalbackgroundpreferred
  • Dataanalysisandreporting
  • Good communication skills
  • Knowledge of sales and marketing fields
  • ·Coding skills, particularly Python

Additional Information

Location and Duration:
12-month fellowship in Ruiru, Kenya to begin in early 2017. Fellows receive a stipend of $1,100 per
month and housing in a company house. BURN will provide one round trip flight at the beginning and
end of the fellowship.

Skills

CRMExcelGoogle AnalyticsLookerMySQLPythonSQLTableau

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