Marketing Manager
New YorkRemoteFull-time
AI Summary
Marketing Manager at Lalamove (New York) leads US marketing strategy and a three-person team, owning end-to-end campaigns for awareness, acquisition, growth, and retention.
About this role
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, the Middle East and now have our sights on taking our best-in-class technology to the rest of the world. And we need your help to get us there!
We are now seeking a high-caliber Marketing Manager based in New York. The ideal candidate will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding team in the US team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.
What you will do:
Responsible for the marketing success across all funnels
Develop and implement brand and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth with a near-term emphasis on brand awareness and influencer marketing activity; ultimately achieving KPIs such as first-time user, user base, driver lead growth, number of orders, and cost control (e.g. CAC)
Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned and on budget
Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc. in service of broader brand and growth objectives
Derive actionable insights from marketing and product data and take prompt actions in ROI-driven optimization; constantly test and uncover new marketing opportunities
Oversee and develop a team of three direct reports (digital marketing, graphic design, content marketing), providing clear direction, communicating strategy effectively, and driving performance
Collaborate with functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required
What we seek:
6+ years of relevant working experience and a proven track record of success
Prior experience in a marketing-related role in a tech company is a plus
Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
Proficient with marketing technology tools and able to turn marketing data into actionable insights
Prior experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles is preferred
Organized, meticulous, results-oriented, able to work under pressure and tight deadlines
Ability to multitask and prioritize tasks in a fast-moving environment
Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
Excellent command in written and spoken English
Skills
CRMData-driven MarketingFacebook AdsGoogle AdsInfluencer MarketingMarketing AnalyticsROI OptimizationSocial Media Marketing
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