Marketing Manager

Title: Marketing Manager - Lytegen

URL Source: https://apply.workable.com/j/CAE5FE320A

Markdown Content: Location: Mohali(On Site)

**Work Schedule **-Monday to Saturday (6:30 AM-3:30 PM)

Focus: US Market for residential solar (high-ticket B2C)

Role Overview-

We’re looking for a Marketing Manager who thrives in execution, coordination, and making things actually happen. This role sits directly under the Head of Marketing and acts as the central engine that translates strategy into high-quality, on-time delivery across teams.

Key Responsibilities-

1. Execution Ownership

Own end-to-end execution of marketing campaigns across channels

Translate strategic plans into actionable briefs, timelines, and deliverables

Ensure zero drop-offs between ideation and go-live

2. Team Coordination

Act as the single point of contact between design, content, performance, product, and external agencies

Align cross-functional teams to deliver against campaign goals

Run structured sprint planning and consistent follow-ups

3. Project & Timeline Management

Build and manage detailed project plans with clear milestones

Track progress, flag risks early, and eliminate bottlenecks

Ensure campaigns are delivered on time and at expected quality standards without exceptions

4. Lead Management & Funnel Coordination

Own the lead flow lifecycle from vendor handoff to inside sales conversion

Act as the bridge between Vendor Manager and Inside Sales to ensure zero lead leakage

Ensure proper lead allocation, tracking, and hygiene within CRM systems

Identify funnel drop-offs and proactively resolve them with relevant teams

Create structured weekly reports on lead performance and optimization areas

5. Quality Control

Maintain brand consistency across all assets and channels

Review deliverables before final approvals

Ensure all outputs align with strategy and defined standards

6. Data & Reporting

Track campaign and lead performance in collaboration with performance marketing and sales teams

Share execution-level insights and learnings with the Head of Marketing

Maintain dashboards for campaign tracking and funnel visibility

7. Process Implementation

Work closely with the Head of Marketing to implement systems, workflows, and SOPs

Build scalable processes for both campaign execution and lead management

Continuously improve operational efficiency across teams