Posted 1 month ago
Marketing Manager
AmsterdamOn-siteFull-time
AI Summary
Performance‑oriented marketing manager who builds funnels, drives lead generation, and analyzes funnel performance to convert prospects into customers; collaborates with sales to optimize campaigns and materials.
About this role
We are looking for a performance-oriented Marketing Manager who combines analytical thinking with strong execution skills.
This role is ideal for someone who enjoys building systems, optimizing funnels, launching campaigns, and working closely with sales teams to drive real business growth.
This is not a purely branding-focused position. It is about lead generation, funnel performance, analytics, conversion optimization, and ** execution **.
Responsibilities
- Build and optimize marketing funnels and lead generation processes
- Generate high-quality MQLs for sales and regional teams
- Improve conversion rates across funnel stages
- Create and maintain sales & marketing materials: pitch decks, landing pages, presentations and promo kits
- Launch regional marketing initiatives and campaigns
- Track campaign performance and prepare analytics reports
- Maintain accurate CRM and funnel data
Requirements
- 2+ years of experience in performance, growth, or demand generation marketing
- Hands-on experience with funnels, lead generation, and analytics
- Understanding of B2B or B2B2C marketing
- Strong analytical and execution skills
- Structured, organized, and data-driven mindset
- Comfortable working in a fast-paced startup environment
Benefits
- Direct impact on company growth and expansion
- Fast-moving environment with quick decision-making
- Close collaboration with leadership and sales teams
- Competitive compensation package
- Strong growth opportunities within the company
Skills
A/b TestingAnalyticsB2B2C MarketingB2B MarketingCampaign ManagementConversion Rate OptimizationCRM (e.g., Salesforce, HubSpot)Data-driven Decision MakingFunnel OptimizationLanding Page OptimizationLead GenerationMarketing AnalyticsMarketing AutomationMQL ManagementPerformance MarketingPitch DecksPromo KitsRegional MarketingSales Collateral
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