Marketing Manager

Marketing Manager

You

You are experienced with online acquisition channels and perfectly comfortable with web and mobile products. You like to track the impact of your work and determine the best way to maximize your return. You love data analysis, you rely on it and you eat it for breakfast.

Data is nice, but it is not the only thing that matters. You also love to build brands. You don’t buy short-term marketing techniques, you prefer to create thorough strategies to convince people and earn their trust. You believe in the force of a product.

If this sounds like you, we have great projects for you.

Role

Your primary role will be to find new customers, because a few thousand are just not enough. You will choose your weapons depending on their efficiency only, to acquire, convince and retain our customers. You’ll be tasked with growing Captain Train’s brand awareness in the most efficient and engaging way.

We’re looking for a skilled and experienced leader to take our product marketing operations to the next level.

Qualifications

• Native speaker in French and fluent in English;
  
• 5-8 years experience in general marketing and acquisition;
• Strong knowledge of online marketing channels: SEO, SEM, SMO, ASO or whatever acronym you can think of;
• Experience in running an affiliate & partnerships program;
• Data-literate & LTV/Metrics-driven.

Pluses

• Experience in communication and/or media;
• Technically savvy;
• Knowledge of other languages like German, Italian and/or Spanish;
• Good understanding of the travel/rail industry.