Posted 14 days ago
Marketing Manager - Biosimilari
AI Summary
Marketing Manager for biosimilar products in Italy, responsible for brand strategy, promotional campaigns, tactical plans, and cross-functional coordination with sales, medical affairs, and access teams.
About this role
Job Description Summary
Sandoz is a global leader in generic and biosimilar medicines, committed to playing a leading role in driving access to medicines worldwide. Italy has significant footprint in the Sandoz European and global network, being a leading supplier of generic and biosimilar medicines for the Italian society.Role Purpose
Marketing Manager defines product strategy in agreement with local management, Global and Regional marketing department. This role implements tactical plans/projects capitalizing collected insights from regional and global Launch Teams.
Job Description
Major Accountabilities
- Develops brand strategy, promotional campaigns and tactical plans working closely with other functions (Sales Unit, Tender Team, Medical Affairs and Access team) within marketing budgets
- Prepares content of Integrated commercial plans for on the market and in launch products. Runs market research programs & market insights for responsible brand and monitors /anticipates market development.
- Responsible for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)
- Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. Compliance with applicable policies, procedures, and other regulations.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Minimum Requirements:
- Scientific, Economic, Engineering master’s degree or similar
- At least 5/7 years of experience in similar role
- Previous experience in healthcare and pharmaceutical sectors
- Italian and English fluency
- Able to work in cross-functional and international team.
- Comfortable in managing negotiation and inspiring an audience.
- Accuracy and Proactivity skills
- Nice to have: knowledge of digital marketing campaigns
- Nice to have: Good knowledge of Analytics Tools
- Nice to have: Previous experience within Biosimilar sector, hospital and tender system
Compensation Structure & Criteria:
Sandoz compensation is determined by job level, qualifications, niche skills, experience, and location within company salary ranges. Fully proficient and highly effective employees can expect a starting salary around market median, with those new to the level or with less functional depth at the lower end of the range and those with sustained superior or niche skills towards the higher end of the range. Internal equity and external market data inform our range placement. Annual salary reviews consider performance outcomes, market alignment, and business needs.
- Job location: Milano
- Pay range: €55,000 - €70,000
- Pay frequency: Monthly
- Expected weekly working hours: 40 hours
- Contract type: full time
Why Sandoz?
Sandoz is the global leader in Biosimilar and Generic medicines, a segment of the healthcare industry that delivers 80% of the world’s medicines at 30% of the cost, touching the lives of more than 1 billion people across 100+ countries! While we are proud of our achievements, we have an ambition to do more so that everyone can achieve the basic human right of good health.
With investments in new development capabilities, production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help even more people gain access to low-cost, high-quality medicines, sustainably.
Our momentum is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills, experience an agile and collegiate environment with impactful careers, where diversity of thought is welcomed and where personal growth is supported!
Join us, help us make healthcare fairer and faster.
#Sandoz
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic PartnershipsSkills
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