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Binance

Posted 6 months ago

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Marketing Manager - CIS

CIS RegionRemoteFull-time

AI Summary

Marketing Manager for the CIS region responsible for end-to-end local campaigns, partnerships, events, and community engagement to drive user growth and education in crypto within CIS markets.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a Marketing Manager for CIS Region who will take full ownership of local marketing campaigns. This role is for those who would like to drive crypto education and business growth through CIS market.

Responsibilities:

  • Take full ownership of CIS marketing, from business strategy to marketing on-hands daily execution.
  • Develop and execute non-standard marketing initiatives that resonate with local culture and users.
  • Sign sponsorship projects and execute them independently.
  • Design and execute user growth campaigns across acquisition, activation, and retention.
  • Build and strengthen community and Affiliates engagement.
  • Execute series of web2 partnerships, collaborations.
  • Organize and manage offline and online events (meetups, roadshows, collaborations).
  • Manage local marketing budgets, ensuring efficient allocation and ROI.
  • Deliver timely and clear reporting and accountability on campaign performance.
  • Collaborate cross-functionally with global and product marketing teams to localize campaigns.

    • Requirements:

  • Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred).
  • Proven track record in Brand Partnerships, Growth/ Affiliate Marketing or BD Communications.
  • Strong analytical mind, with the ability to translate insights into actions.
  • Comfortable taking full ownership on execution and operating with accountability.
  • Located in CIS; Wide marketing/Partners network within the region.
  • Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.
  • Bilingual English/Russian is required to be able to coordinate with overseas partners and stakeholders.

    • Nice to Have:

  • Experience working in fast-scaling tech or fintech companies.
  • Hands-on experience with local PR, influencers, or grassroots communities.

    • Skills

    A/b TestingBD CommunicationsBrand PartnershipsBudget ManagementCampaign ManagementCommunity ManagementCross-Functional CollaborationEvent Planning And ExecutionGrowth/affiliate MarketingLocalizationLocal PR And Influencer CoordinationMarketing Analytics ToolsMarketing AutomationPerformance AnalyticsROI MeasurementSponsorship ExecutionWeb2 Partnerships

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