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Nomad Marketing

Posted 3 months ago

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Marketing Operations Analyst

New York CityHybrid

AI Summary

A Marketing Operations Analyst at Nomad Marketing supports B2B SaaS clients by implementing, administering, and optimizing sales and marketing platforms, owning marketing operations projects, and building analytics and reporting.

About this role

Who We Are
Nomad is a boutique marketing operations agency located in New York City, specializing in supporting B2B SaaS companies globally. Our primary focus is to implement, administer, and optimize a variety of sales and marketing platforms, including Marketo, HubSpot, Pardot, Salesforce, 6sense, Bizible, LeanData, Salesloft, ZoomInfo, and more.
More about us here: www.nomadmarketing.com
Who You Are
This is an opportunity for anyone who is interested in learning about marketing operations, revenue operations, and marketing automation. We will spend the first 90 days of your time at Nomad getting you fully immersed and ramped up within marketing operations. After ramp up, you will officially begin your Analyst duties by joining accounts and owning marketing operations projects.
The growth opportunities are endless at Nomad - we spend our time investing in our employees and strengthening their skillsets as well as building their consultant and expert voice.
At Nomad, be prepared to learn Marketo, Hubspot, Pardot, Salesforce, advanced excel, marketing campaigns, HTML, analytics and reporting, and attribution models.
What is Marketing Operations?
Not to be confused with the general term "marketing" or "digital marketing" MOPs is the analytical, technical side that does all of the behind the scenes work for the marketing teams. Ever wonder what happens when you fill out a form and receive an email or a call from a sales rep immediately? Yes, that's us: we built that form, created those flow steps to send an email or notify a sales rep that you are interested, and then we pull all of that data into a performance report, analyze it then present our findings. We have our hands in every bucket and the highest impact: we work in analytics, marketing strategy, with the sales teams, and campaign execution. A strong marketing operations function is at the core of every successful marketing team.
This is where Nomad has flourished, we excel in marketing operations and constantly create new ways to interact with marketing technology and strengthen our analytical thinking. All of this expertise is shared with our clients, as we consider ourselves an extension of their team. Nomad leverages years of experience to help companies become successful by providing them with external marketing operations services.
Our Culture
At Nomad, we foster an environment that values individual thought and encourages the execution of innovative ideas. We pride ourselves on being a collaborative team that operates with a team-first mentality. We are committed to maintaining a positive workplace culture and do not tolerate negativity from either clients or team members. Our transparency regarding career growth and development is paramount; we genuinely invest in our team's professional advancement.

In this role, you will

  • Learn marketing automation technologies Hubspot, Pardot, Marketo
  • Learn Salesforce and sales technologies
  • Build and execute marketing campaigns
  • Build email templates and landing pages
  • Learn basic HTML and coding
  • Learn database governance including cleaning data, understanding buyer personas and building segmentation
  • Learn how to build marketing reports based on KPIs and how to analyze and present your findings.
  • Build and foster relationships with clients via zoom meetings and slack.
  • Complete deliverables according to client's deadlines
  • TEAMWORK: You are expected to work as a team and be accountable to your team members
  • Own client meeting agendas, take notes, and send follow up emails with agreed upon action items.
  • Executive meticulous work including quality assurance (QA) checks on client deliverables
  • Acknowledge and address client concerns or issues promptly, and know when to escalate to your manager.
  • Maintain accurate project documentation
  • Own and actively participate in team meetings and provide regular project updates
  • Stay driven and curious, keep pushing on your knowledge and mastery of your skillset within the marketing operations field.
  • Perform other duties as assigned
    • The Analyst role is entry-level, but you will have a high level of exposure from the get-go. The ideal candidate is ready to jump into a wide range of projects that will expand your learning!

    In this role, we require you to have

  • Bachelor's degree in a relevant field OR equivalent experience
  • Proficiency in project management software and collaboration tools
  • Excellent time management and organizational skills
  • Strong problem-solving and critical-thinking abilities
  • Effective communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Commitment to providing exceptional client service
  • Adaptability and willingness to learn new technologies and processes
    • Please note: We are unable to sponsor or take over sponsorship of employment visas at this time.

    Skills

    6SenseBizibleExcelHTMLHubspotLeanDataMarketoPardotSalesforceSalesLoftSQLZoomInfo

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