Marketing Operations Lead
AI Summary
Marketing Operations Lead at Zopa shaping and steering major campaigns and product launches, translating strategy into integrated plans and serving as the operational hub for cross-functional marketing execution.
About this role
The primary purpose of this role is to help Zopa build a world-class marketing operation that enables our ambitious growth plans.
Acting as the connective tissue between strategy and execution, you’ll work across Marketing, Product and the wider business to turn our biggest priorities into integrated plans, aligned resources and high-quality delivery. You’ll have a broad view across the Marketing function, helping us decide where to focus, anticipate what’s coming and ensure teams are set up to deliver brilliantly.
This is a role with real scope and autonomy. You’ll help shape and steer some of Zopa’s biggest campaigns and product launches, while also helping us build a Marketing operation that can scale with the business. You’ll bring together specialist teams, agencies and senior stakeholders, connecting the dots across priorities, investment and delivery to make sure we’re focused on the work that will have the greatest impact.
We’re looking for someone who combines a strategic Marketing perspective with outstanding operational leadership. Someone who can see the bigger picture, understand what great Marketing looks like and then create the clarity, momentum and accountability needed to make it happen.
Core Responsibilities
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Partner closely with Product Marketing to translate business, Product and Marketing strategy into integrated Marketing plans, ensuring activity is aligned to clear commercial and customer outcomes.
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Shape and steer major campaigns and product launches, owning the end-to-end planning and orchestration across Marketing, Comms, Growth, Product, Finance, Legal and Compliance.
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Act as the operational hub for Marketing, creating clarity around priorities, team capacity, dependencies, timelines, budgets and delivery milestones across multiple concurrent initiatives. This includes supporting quarterly OKR and annual strategy processes.
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Partner with channel owners to align campaign objectives, media plans, creative development and delivery schedules, driving accountability and high-quality execution across Marketing.
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Work closely with Product teams to understand roadmaps, launch requirements and delivery cycles, ensuring Marketing is effectively embedded in cross-functional planning and execution.
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Maintain a forward-looking view across Marketing, anticipating risks, dependencies and trade-offs and bringing together the right people to resolve them before they affect delivery.
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Bring strong commercial discipline to Marketing investment, maintaining visibility of forecasts, committed spend and remaining budget and partnering with Finance to support prioritisation and decision-making.
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Partner with internal creative teams and external agencies to develop strong briefs, steer feedback and ensure work is delivered to a high standard, on time and within budget.
The Ideal Candidate
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You bring a strategic Marketing perspective to planning and execution, understanding not only what needs to be delivered, but why it matters and what great looks like.
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You have significant experience in Marketing, campaign management, Marketing Operations or programme leadership, with a track record of leading complex, cross-functional Marketing initiatives from strategy through to execution.
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You understand the wider Marketing ecosystem and how disciplines such as PR, social, ATL, paid media, partnerships, CRM, web, app and lifecycle come together to create impact.
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You have meaningful experience working with external agencies and can confidently brief, steer and challenge partners to get to the strongest outcome.
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You’re commercially minded and comfortable managing Marketing budgets and forecasts, using financial information and data to inform prioritisation and decisions.
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You naturally think several steps ahead: working backwards from outcomes, spotting dependencies and anticipating what needs to happen before others have to ask.
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You can move comfortably between strategic thinking and hands-on execution and have the judgement to distinguish between simply getting something delivered and getting it delivered well.
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You’re an excellent communicator and influencer who can bring together senior leaders, Marketing specialists and cross-functional partners, create accountability and move decisions forward.
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You thrive in a fast-moving, high-autonomy environment, absorbing context quickly, adapting when priorities change and bringing structure to ambiguity.
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Experience in a scaled, product-led business is highly desirable. Experience within fintech, financial services or another regulated industry is advantageous but not essential.
Skills
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