Marketing Research Analyst
BaltimoreOn-siteContract
AI Summary
The Marketing Research Analyst designs research plans and methodologies, gathers and analyzes customer data, and communicates strategic insights to support business decisions across multiple departments.
About this role
Marketing Research Analyst
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Job Title: Marketing Research
Location: Charles Center Plaza , Baltimore, Maryland-21203
Duration: 12+ Months
Position Requirements:
- Support various departments of the business that need research support. Research projects generally focus on, but are not limited to, customer segmentation, advertising optimization, branding, and customer satisfaction.
- Use data to provide insight to drive key strategic business decisions.
Essential Duties:
- Take on research plan design, methodology, and timing.
- Create discussion guides, screeners, and assist with focus group research.
- Perform monthly updates to the Research Repository to include all results from surveys in one location
- Questionnaire design and programming
- Conduct thorough and careful analysis of data, by gathering critical information, then analyzing, interpreting and synthesizing key learnings.
- Communicate strategic insights based on data and provide sound business recommendations.
Experience:
- 3+ years marketing research related experience.
Education:
- Bachelor’s
Additional Information
If you are interested feel free to reach Ajay Kumar on #732-243-0011 or email your resume on ajayk(at)mindlance.com
Skills
Advertising OptimizationCustomer SegmentationData AnalysisData InterpretationFocus GroupsQuestionnaire DesignResearch RepositoryScreening
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