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Posted 1 month ago

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Marketing research and reporting specialist

YerevanOn-siteFull-time

AI Summary

Conducts market research, competitive analysis, and customer satisfaction studies; designs dashboards and reports; segments customers and evaluates campaign performance to support strategic decisions.

About this role

Idram LLC is looking for an experienced, motivated marketing Marketing research and reporting specialist to join our marketing team.


Job responsibilities

  • Conduct market research and competitive analysis to identify industry trends, customer
    behavior, market opportunities, and competitor activities, providing actionable insights
    that support strategic planning, product development, and marketing initiatives.
  • Design, manage, and analyze customer satisfaction and market research surveys (e.g.,
    NPS, CSAT, CSI, and ad hoc studies), interpret results, identify key improvement areas,
    and present data-driven recommendations to enhance customer experience and
    business performance.
  • Design, develop, and maintain comprehensive analytical reports and dashboards that
    provide timely, accurate, and actionable insights to support strategic business decision-
    making.
  • Perform customer segmentation, behavioral analysis, and campaign performance
    evaluation to develop data-driven recommendations and strategic initiatives.
  • Create interactive dashboards and data visualizations that translate complex analytical
    findings into clear, business-friendly insights for senior management and cross-functional
    stakeholders.
  • Monitor, analyze, and report on key business and marketing KPIs, ensuring performance
    is tracked against strategic objectives while proactively identifying areas requiring
    optimization.
  • Develop analytical frameworks and reporting methodologies to improve reporting
    accuracy, consistency, automation, and decision-making efficiency.
  • Deliver scheduled and on-demand reports for management and business stakeholders,
    ensuring insights are communicated clearly, accurately, and within required timelines.
  • Present analytical findings and business performance reports to management,
    translating complex data into strategic recommendations that support operational
    improvements and long-term business objectives.

Required qualifications

  • Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Finance, Business
    Analytics, Data Science, Computer Science, or a related quantitative field.
  • 3+ years of experience in marketing analytics, business intelligence, reporting, data
    analysis, or a similar analytical role.
  • Advanced knowledge of Microsoft Excel, including PivotTables, Power Query, complex
    formulas, and data analysis techniques.
  • Experience with business intelligence and data visualization tools such as Tableau,
    Power BI, Looker, or similar platforms to develop interactive dashboards and executive
    reports.
  • Experience performing statistical analysis, data modeling, customer segmentation, trend
    analysis, and KPI performance monitoring.

Skills

Customer SegmentationData ModelingData VisualizationExcelLookerPivotTablesPower BIPower QueryStatistical AnalysisTableau

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