Marketing Specialist

About The Payments Factory

The Payments Factory is a regulated payment institution providing card acquiring, payment gateway, and processing services to merchants across Europe and beyond. We operate through two entities: Global Star Finance Ltd (UK) and The Payments Factory Ltd (Malta, and serve a broad range of merchants, including those in higher-risk and regulated verticals.

Our mission is to empower more businesses and people with effortless ways to make and take payments by implementing innovative and user-friendly solutions that streamline financial transactions and improve customer experiences.

As a forward-thinking institution, we are committed to operational excellence, regulatory compliance, and exceptional client support. Our team of seasoned entrepreneurs and industry experts is dedicated to delivering cutting-edge financial solutions that empower businesses to succeed in an increasingly digital landscape.

The Role

We are looking for a creative and pro-active Marketing Specialist to join our Marketing Team. This role will be based in Malta in a hybrid mode.

In this role, you will support the execution of TPF's marketing strategy across multiple areas, including content creation, social media, email marketing, website management, SEO, and campaign execution. While content creation will be a key part of the role, we are looking for someone with a broad marketing mindset who can contribute across different initiatives and adapt to the team's evolving priorities.

Key Responsibilities

As a Content Specialist, your responsibilities include, but are not limited to:

• Manage TPF's social media channels, including content planning, creation of engaging content, scheduling, publishing, community management, and performance reporting.
• Monitor and analyse social media performance, using insights to optimise content strategy and campaign results.
• Research, write and publish blog articles, website copy and other marketing content, applying SEO best practices.
• Create and optimise website content, including landing pages, product pages, and other website copy, applying SEO best practices to improve organic visibility, user engagement, and conversions.
• Assist in planning and executing email marketing campaigns, including content creation, audience segmentation and performance analysis.
• Monitor and analyse website and campaign performance using SEO and analytics tools, identifying opportunities for improvement.
• Support the planning and execution of marketing campaigns, product launches and company events.
• Collaborate with the Marketing Team and cross-functional teams to ensure brand consistency and align content with broader campaigns, product launches, and brand messaging.
• Provide support across other marketing initiatives as business needs evolve.

What We Are Looking For

• Minimum 1 year of experience in content creation, ideally within fintech, finance, or a fast-paced digital environment.
• Experience creating content for digital channels and social media.
• Excellent writing, editing, and proofreading skills in English, with a strong attention to detail.
• Familiarity with email marketing platforms and campaign execution.
• Good understanding of SEO principles and how to apply them to content strategy and writing.
• Basic knowledge of Google Analytics 4 (GA4) to analyze content performance.
• Experience with content management systems (e.g., WordPress), social media management tools, and basic design platforms (e.g., Canva or Figma) is a plus.
• Good organisation and time management skills, with the ability to manage multiple projects simultaneously.
• Interest in fintech, digital payments, and innovation.
• A proactive, hands-on attitude with the flexibility to support different marketing activities and take ownership of new initiatives.

What We Offer

• Competitive base salary with a performance-based commission scheme.
• Flexible and remote-friendly working arrangements (hybrid role).
• Private medical insurance.
• Gym allowance (available after probation).
• Birthday and anniversary recognition.
• Training and development opportunities (available after probation).