Marketing Specialist - BRAND On - Bucuresti

We are looking for a dynamic and results-driven Marketing Specialist to join our team. In this role, you will be responsible for increasing brand awareness, engagement, and growth by planning and executing effective marketing initiatives in collaboration with internal teams and external partners, while ensuring authentic brand representation.

The brands you will manage within the Style division: On, Converse, CAT Footwear, Merrell.

Key Responsibilities:

Marketing Campaigns

• Develop and execute marketing campaigns aligned with each brand’s strategy.

• Collaborate with agencies to create compelling content, advertisements, and promotions.

• Monitor campaign performance, analyze data, and optimize activities to achieve KPIs.

Social Media and Content

• Collaborate with influencers and brand ambassadors to amplify the brand message.

• Create and curate content tailored to the local audience while maintaining global brand identity.

• Plan and manage paid campaigns across relevant digital platforms.

Wholesale Partner Relationships

• Build and maintain strong relationships with wholesale partners in Romania.

• Develop joint marketing initiatives and promotions with partners.

• Ensure strong brand visibility across partners’ online and offline channels.

Seasonal Planning and Recaps

• Prepare comprehensive seasonal marketing plans, including strategies, objectives, KPIs, and key initiatives.

• Conduct post-season analyses to evaluate campaign effectiveness and identify improvements.

Events and Partnerships

• Identify and manage partnerships aligned with brand values.

• Plan and execute local events and activations (e.g., shoe testing events, community activations) to engage consumers.

Budget Management

• Manage the marketing budget effectively, tracking expenses and ROI across all activities.

PR & Influencer Marketing

• Collaborate with media and influencers to develop and implement PR strategies.

• Manage relationships with brand ambassadors in Romania.

• Identify and engage influencers aligned with brand values and target audience.

Requirements

• Minimum 2-3 years of marketing experience, preferably in retail or fashion. Good understanding of the local running market will be an advantage.

• Strong understanding of the Romanian market, culture, and consumer behavior.

• Experience in digital marketing, including social media platforms and analytics tools.

• Creative mindset with a strong sense of design and branding.

• Excellent communication, interpersonal, and project management skills.

• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.

• Fluency in Romanian and English.