Marketing Specialist (German speaking)

Fixed-term maternity cover position until approximately the end of September 2027. Depending on business needs and mutual interest, there may be an opportunity to extend the contract or continue employment within the company.

This positionwillbe responsible forall social media and digital channels, reporting to theDirector,Marketing. The digital specialist will lead conversations around the Hydrafacial brand, engaging with consumers, estheticians, Hydrafacial providers, influencers, Key Opinion Leaders (KOLs)and colleagues.

Whatyou’lldo:

JobResponsibilities

• Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.

• Generate organic contentliasewith the Influencer agency and Sales Teams.

• Track andmeasureSocial Media Performance.

• Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.

• Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.

• Activelymonitorconversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.

• Assist the Marketing team in day-to-day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.

• Explore tagged content to select shareable content & repost content to Instagram stories daily.

• Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening. Build reports & insights to communicate to management.

• Create email journeys for providers, leads and consumers that engage with the audience and continue tooptimizeopen and click through rates.

• Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.

• Control social media expenses according to Marketing Director’s guidance and marketing budget.

• Manage LVBX tool and agency to ensureoptimalusage of the tool and drive social media reach.

• Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency. Liaise with the CS team to share Meta leads.

• Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.

• Manage E-com performance,Optimizecustomer journey (cross-selling, UX).(DE)

• Create promotions and measure and track Performance (KPIs Tracking).(DE)

• Support Product launches via Digital landscape (Web-shop,websiteand Ads).(DE)

• Website maintenance, review user experience and pageview metrics tooptimizecontent flow, websiteupdatesand resource platform management available to clients.

• GoogleAnaliticsanalisysand reports.

• Support the Senior Digital Manager merchandising the e-commerce store.

• Support with the Tradeshows and Congresses asrequired.

• Other duties as assigned.

What you need to know:

Experience/Skills/Education

Required:

• Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.

• Fluency in English and Germana must.

• Social media savviness, experience with all major social platformsincluding:Instagram, Facebook, LinkedIn, YouTube, TikTok.

• Expertisewith website, digital campaigns and google analytics.

• Strong understanding of digital environment (B2B- e-com) and lead generation.

• Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.

• Proactive andtimelyresponses to all incoming messages. Some weekend work expected.

• Eye for engaging, shareable content with the ability to think and act quickly.

• Creative and innovative mindset to implement out-of-the-box campaigns.

• Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking,teamworkand adaptability.

• Familiarity with marketing computer software and online applications (Mail Chimp, Hootsuite, Later, SurveyMonkey, Photoshop).

• Excellent knowledge of MS Office and WordPress.

Desired:

• Beauty or aesthetics industry experience.

• Other language skills.

The base salary range for this role is £40,000 - £45,000 gross annually. Final compensation will be determined based on objective, job-related factors including skills, experience, location, and internal equity.