Media Buyer
AI Summary
Media Buyer plans and manages paid media campaigns, negotiates rates with outlets, analyzes performance data, and optimizes budgets to maximize ROI across platforms.
About this role
Squadio is a Global Remote-first IT service provider headquartered in Riyadh KSA with Delivery Centers in Egypt and KSA. Our distributed teams are located in Tunisia, Egypt, KSA, Palestine, Nigeria & India. We were founded in 2011 in Riyadh, KSA, as an app development company (previously Ibtikar technologies) successfully pivoted our model to support the growing need of startups and companies seeking to hire and manage their own engineering team remotely with engineers vetted by Squadio's talent community.
About the Role:
We are seeking for an exceptional a Media Buyer is an advertising professional responsible for leading the advertising efforts, negotiating and purchasing ad space and time to effectively reach target audiences. They analyze target demographics, develop media buying strategies, negotiate rates with media outlets, and optimize budgets to maximize ad exposure.
Responsibilities:
- Help identify target audiences and plan media campaigns
- Create and manage paid ads
- Analyze data and reports
- Monitor budget and manage costs
- Provide a weekly performance report for each campaign across all platforms
- Optimize plans and budgets according to the best media mix
- Experiment with new platforms and channels
- Monitor costs and return on investment (ROI)
Requirements
Requirements and skills
- Proven not less than 3 years of experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with the Saudi advertising market with media-buying, planning and research.
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
Skills
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