Media & Digital Manager to McDonald’s Sweden

We at Food Folk Sweden AB, which manages the McDonald's brand in Sweden, are looking for a Media & Digital Manager to join our marketing department and who will bring our brand to life in the market through effective and relevant placement of our brand content across paid and owned channels. This is an exciting and challenging role where you can gain broad knowledge and experience from one of the world's most iconic brands.

About the role

As a Media & Digital Manager, you'll lead the charge in planning, executing, and optimizing media campaigns, ensuring every investment delivers maximum impact and measurable business results.

To succeed in this role, you leverage insights and market perspectives to develop and implement customer-centric media, digital, and CRM strategies. You are an analytical and results-driven marketer with a proven ability to maximize ROI, achieve performance targets, and contribute to sales growth.

Main areas of responsibility
As a Media & Digital Manager, your role will include:

• Plan and execute all media campaigns

• Oversee media planning and analyse the performance together with our agency partners

• Maximizing ROI of media investments

• Driving annual media negotiations with our media agency partner(s)

• Executing mobile app activities such as games, MyM features, offers and rewards. Planning and executing McDelivery marketing campaigns locally

What we believe will help you succeed:
We imagine that you, as our next Media & Digital Manager, bring:

• Experience in media buying and a strong understanding of the roles of different media channels, both offline and online

• A commercial mindset that ensures campaign recommendations align with business KPIs and ROI targets

• Experience working with research and insights – you are comfortable working with data and believe it drives effective marketing and creative excellence

• A relevant academic degree (e.g. Marketing, Business, or similar)

• At least 5-6 years of experience in similar roles where you have led media agency partners, or worked within a media agency

Why you will love working with McDonald’s:

• Work in the heart of Stockholm with a team of 50+ creative minds who value teamwork and innovation. Collaborating with us should be fun, while at the same time you get to challenge yourself.

• We have clear career opportunities and are just as passionate about self-development as developing the McDonald's brand.

• Food Folk is a modern, flexible workplace with remote work options and an office in the middle of Stockholm city center.

• We work purposefully with competence development and have a good and inclusive working environment. We enjoy each other and have several social activities a year.

In addition to working closely with McDonald's globally, we have approx. 220 Nordic colleagues in the Food Folk organization. Around half work locally in Norway, Sweden, Denmark, or Finland, while the rest work at a regional level. In this position you will be based in Stockholm.

You will be a part of the marketing activation team and will be supported by a dedicated, positive and skilled marketing team of five colleagues. You report to Director of Marketing Sweden.

Personal qualities:

• Business oriented: Understand the overall objectives and have a strong commercial and financial acumen

• Communication: Show confidence, open and honest communication and adapt communication style to a given audience

• Drive and capacity: Driven to achieve quality results and takes personal responsibility to achieve stretch results

• Personal traits: we’re looking for a strong relationship builder who can function as a trusted advisor to the marketing team and our franchisees, with a collaborative mindset to reach the best possible solutions

Your way of working is positive, meticulous, and analytical. You work well with many stakeholders, communicate fluently in Swedish and English, and feel at ease in an international environment.

You will collaborate with a wide range of internal and external stakeholders, making strong teamwork and communication skills essential.

We’re also looking for solid project management abilities, the capacity to coordinate agency work, and a commercial, marketing‑driven mindset. These skills will help you succeed in a fast‑paced environment and support others toward shared goals.

Good to know
This is a permanent position with the desired start as soon as possible.
Location: McDonald’s Head Office Stockholm.

Application
Please apply as soon as possible. Interviews will take place after week 35.
With reference to GDPR, we cannot accept applications via e-mail.

What Food Folk / McDonald's offers you

At Food Folk and McDonald's, all employees are equal, regardless of age, gender, and ethnicity. We want to make a difference and in many cases we are the first step in the career and an integration engine in society, something we are very proud of. At Food Folk / McDonald's, we believe that good food can also be sustainable – for our customers, producers and the environment.

In addition to a global workplace with many great colleagues, you get a pension and a range of benefits. With many fun activities all year round, you and all employees will be involved and continue to grow with the Nordic region's largest restaurant chain!

About McDonald's in the Nordics:

McDonald’s is the largest restaurant chain in the Nordics, serving iconic products like the Big Mac® and their world-famous fries to 600.000 guests every day. McDonald’s have approximately 20.000 employees in around 430 restaurants, delivering a great restaurant experience to their guests. Most of the McDonald’s restaurants are owned and operated by local franchisees.

Food Folk Group owns the licensee rights for McDonald’s in the Nordics since 2017 and will join the journey to develop McDonald’s. The Nordic headquarter organization consists of around 220 colleagues. The organization is built on a matrix structure, where about half of the employees are working locally in one of their four markets and half are working in Nordic functions.