Media Lead - Norway & Iceland

Role Purpose

The Senior Manager, Media & ConnectionsNorway-Icelandis responsible for drivingmedia excellence, fullfunnel connections planning, and efficient media activationacross the CocaCola portfolio inNorway-Iceland. Operating as part of theNorway-IcelandMarketing team, this role plays a pivotal part in ensuring media plans are consumercentred, insightdriven, performancefocused, and fully integrated with brand, commercial, and IMX plans.

This is ahandson, executional rolethat collaborates closely with Brand Managers/Senior Brand Managers, the IMX and Creative teams, the bottling partner, media agencies, andnetworkpartners. As the media & connections subjectmatter expert forNorway-Iceland, the Senior Manager ensures that national media investment is planned and deployed efficiently, measured rigorously, and aligned with bothLocalmarket realities and broader system strategy.

What You’ll Do for Us

Media & Connections Planning

• Translate brand and IMX strategies intoeffective, efficient, and insightbasedLocalmedia plans across the full funnel (awareness → engagement → conversion).

• Develop annual and campaignspecific media plans in partnership with brand teams and the media agency.

• Evaluate consumer and shopper media opportunities inNorway-Iceland, integrating cultural, digital, and competitive insights.

Media Buying Support & Agency Management

• Work with the media agency on planning and buying across TV, OOH, Audio, Digital, Social, Search, and Retail Media.

• EnsureNorway-Icelandachievesefficient media buyingand optimal value from negotiations and agency partnerships.

• Review and validate media plans,KPIs,CPMs, CPTs, digital viewability, and platformspecific benchmarks.

Investment Management & Governance

• Monitor and report media investment vs. planned budgets; recommend corrective actions when needed.

• Approve agency buying orders, shifts, optimisations, and invoices.

• EnsureNorway-Icelandmedia spend complies with system policies, Responsible Marketing guidelines, and governance frameworks.

Connections Integration

• Partner with Brand Managers/Senior Brand Managers to ensure media is integrated into campaign briefs, assets, creative, and activation plans.

• Work with Social, Influencer, Creative, Shopper, and IMX teams to ensureone connection planacross paid, earned, owned, and shared channels.

• Coordinate owned/social content calendars and realtime amplification with IMX partners.

Performance, Measurement & Analytics

• Track media performance across platforms, leveraging MMM, brand lift, digital analytics, competitive reporting, and media auditing tools.

• Provide postcampaign evaluations and recommendations to strengthen future media plans.

• Use data to optimise inflight campaigns for reach, attention, effectiveness, and ROI.

CrossFunctional & Local Network Collaboration

• Partner with Commercial, RGM, Insights, Shopper, and bottler (local marketing) teams to ensure media plans support business priorities.

• Align with global/Europe IMX teams as needed while ensuringNorway-Icelandspecific relevance.

• Drive alignment with legal, PR, crisis management, and social teams when issues arise.

Market Stewardship & Expertise

• Maintain a deep understanding of theLocalmedia landscape, platform innovations, retail media trends, and competitor activity.

• Identify opportunities to pilot new media formats, technologies, and partnerships inNorway-Iceland.

• Support elevation of overall media capability across theNorway-Icelandmarketing team.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Media, Communications, Digital, Business, or related field.

• 6–8 years of media planning/buying or connections experience, preferably in FMCG or agency environments.

• Strong understanding of the media landscape inNorway-Iceland, including digital, programmatic, social, and datadriven advertising.

• Experience managing media agencies and large media budgets.

• Strong analytical skills; able to interpret media performance data and optimise investments accordingly.

• Experience working crossfunctionally across brand, creative, commercial, and shopper teams.

• Strong communication and influencing skills; able to align partners and stakeholders.

• Ability to manage multiple projects simultaneously in a fastpaced environment.

• Comfortable working autonomously while integrating into a collaborative local team structure.

What We Can Do For You

• Impact:Shape how CocaCola brands connect withLocalconsumers across all media channels.

• Learning:Exposure to global and regional IMX expertise and cuttingedge media practices.

• Growth:Opportunity to strengthenNorway-Iceland’s media capability in a highly visible market role.

• Creative Collaboration:Work with worldclass agencies, platforms, and internal creative partners.

Confidentiality Notice

This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.