Media Manager

Key Responsibilities

• Own end-to-end media planning and buying for Mexico and Central America, in line with regional business and marketing priorities.
• Develop upper- and mid-funnel media strategies aimed at driving reach, awareness, consideration and business impact.
• Translate marketing briefs and business objectives into effective cross-channel media plans.
• Define the optimal media mix across online and offline channels, based on campaign objectives, audience, market specifics and available budget.
• Independently manage media projects from initial planning through campaign launch, optimization and post-campaign analysis.
• Coordinate campaign execution with media agencies, platforms, vendors and internal marketing teams across the region.
• Monitor campaign performance and proactively identify opportunities for optimization.
• Evaluate both media and business results, turning data into actionable insights and recommendations.
• Prepare clear campaign reports and presentations, explaining not only what happened, but why it happened and what we should do next.
• Build and maintain strong relationships with media agencies, publishers, platforms and other external partners.
• Identify relevant new media formats, channels and innovations and recommend opportunities for testing.
• Support influencer marketing initiatives and evaluate relevant activation formats as part of the broader media mix.

Skills, Knowledge & Expertise

• 5+ years of experience in media planning, media buying, advertising or a related field.
• Strong experience with upper- and mid-funnel media campaigns, including brand awareness and consideration objectives.
• Experience working across Mexico and/or Central American markets is highly desirable.
• Ability to independently manage the full media planning process, rather than relying entirely on an agency.
• Strong understanding of both digital and offline media channels, including their role across different stages of the marketing funnel.
• Ability to select the right channels and formats depending on the marketing objective and target audience.
• Hands-on experience with media analytics, planning and reporting tools.
• Strong understanding of media measurement and core and proxy KPIs for different channels and funnel stages.
• Experience in campaign tracking, optimization and post-campaign analysis.
• Strong analytical skills and ability to connect media performance with business outcomes.
• Ability to turn data into insights, hypotheses and concrete recommendations.
• Understanding of influencer marketing and its role within the broader media ecosystem.
• Strong presentation and storytelling skills — ability to turn complex information into simple, convincing recommendations.
• Confidence working with multiple stakeholders and external partners across different markets.
• Curiosity about advertising trends, emerging platforms, new formats and media innovation.

Benefits

• Help us challenge injustice by creating fair choices for millions of people across 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.