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Merchandising Manager

AustinHybridFull-time

AI Summary

The Merchandising Manager leads data-driven in-app merchandising strategies at Favor in Austin, TX, collaborating across teams to optimize content structure, product discoverability, and user experience.

About this role

Develop and execute data-driven merchandising strategies that enhance content structure,
category performance, and in-app product and merchant discoverability. Collaborate closely
with marketing and finance teams for planning and budgeting and business analytics team for
testing and optimization.

What You'll Do:

  • Lead the execution of in-app merchandising directive; ensure key brand and product
    messages are delivered through compelling, on-brand shopping experiences that align
    with broader marketing channels (lifecycle, social, and paid media).
  • Develop and implement merchandising strategies tailored to distinct customer
    segments with a focus on navigation, content structure, and feature placement that
    drive discovery and engagement.
  • Collaborate cross-functionally with integrated marketing, creative, brand, business
    analytics, product, support, and sales teams to align on merchandising initiatives and
    influence decisions through a data-driven, collaborative approach.
  • Analyze business performance to identify trends, surface insights, and guide
    merchandising and pricing optimizations that drive growth and improve user
    experience.
  • Define and track core merchandising and content KPIs to evaluate strategy
    effectiveness, inform future decisions, and ensure consistent reporting
  • Lead A/B testing strategies to experiment with and refine content, placement, and user
    journeys; drive continuous performance improvement across the app experience.

    • Who You Are:

    ● A relevant degree or comparable formal training, certification, or work experience
    ● 5+ years experience in website or app merchandising or similar roles within a fast-paced
    environment; proven experience identifying opportunities to find efficiencies throughout
    the customer journey that impact the user experience and growth

    Skills You Have:

    ● Strong analytical acumen with cross-functional leadership ability; ability to
    develop respectful influencing strategies to leverage support from
    cross-functional stakeholders
    ● Ability to focus on and improve customer experience and business performance
    through in-app placement, segmentation, experimentation, and continuous
    optimization; ability to demonstrate a high degree of ownership and
    accountability
    ● Ability to meet tight deadlines and ensure all directives and communications are
    accurate, clear, concise, and consistent with Favor core values
    ● Process and detail-oriented mindset with demonstrated ability to maintain a clear history of changes and documentation
    ● Strong understanding of CMS and how they work; knowledge of Braze,
    Tableau,Contentful or similar tools

    Physical & Other Requirements:

    ● Sit for an extended period of time
    ● Hand / finger dexterity
    ● Work extended hours

    Skills

    A/b TestingAnalyticsBrazeCMSContentfulData AnalysisEcommerceTableau

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