
Posted 3 months ago
Meta Creative Strategist — Performance Creative
AI Summary
Lead paid social creative strategy and execution for Meta advertising, developing concepts, creative tests, and content iterations that drive customer acquisition.
About this role
About the role:
We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.
This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.
You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.
What you will do:
Requirements:
Must have:
- UGC concepts
- Product-focused creative
- Testimonial creative
- Founder-led content
- Offer-based advertising
- Strong understanding of:
- Hooks
- Angles
- Creative testing
- Messaging strategy
- Direct response marketing
- Experience writing:
- Hooks
- Scripts
- Creative briefs
- Testing hypotheses
- Experience using:
- CapCut
- Photoshop or similar design tools
- Video editing platforms
- Strong understanding of performance metrics, including:
- Thumbstop Rate
- Hold Rate
- CTR
- CPC
- CVR
- CPA
- Experience analyzing creative performance and identifying winning patterns
- Ability to develop and execute structured creative testing programs
Nice to Have:
- CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
- Copywriting experience
- Creator management experience
- Experience working with DTC brands
- Experience collaborating directly with performance marketing teams
- Familiarity with Andromeda and GEM ecosystems
- Experience producing content in-house
Skills
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