Posted 4 months ago
Omnichannel Engagement Specialist
AI Summary
An Omnichannel Engagement Specialist leads and executes omnichannel engagement strategies and campaigns for a pharmaceutical cluster in Saudi Arabia, leveraging customer segmentation and data-driven insights across digital, virtual, email, and physical channels.
About this role
Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.
Job Summary
We are seeking a passionate and talented Omnichannel Engagement Specialist to join our dynamic team.
The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.
Key Responsibilities
- Lead and execute the omnichannel engagement strategy for the Saudi cluster, aligned with global direction and business objectives.
- Design customer segmentation and targeted engagement blueprints using HCP behavior, prescription data, and insights to define optimal channel mix, frequency, and personalization.
- Plan and deliver end-to-end omnichannel campaigns across digital, virtual, email, and physical channels, ensuring seamless customer journeys.
- Develop, localize, and deploy compliant multimedia content in collaboration with Medical, Regulatory, and Marketing teams.
- Monitor HCP interactions, SLAs, and engagement performance metrics, continuously optimizing effectiveness, impact, and ROI.
- Build and maintain strong relationships with healthcare stakeholders through regular field visits and representation at key medical events in Saudi Arabia.
Requirements
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Bachelor’s degree in Pharmacy, Life Sciences, or a related field (MBA is a plus).
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Minimum 3+ years of pharmaceutical commercial experience (sales and/or marketing), including 2+ years in omnichannel or digital roles.
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Strong expertise in customer segmentation, behavioral targeting, and data-driven omnichannel engagement and campaign execution.
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Hands-on experience with digital and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud) and analytics tools, including content development.
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Solid understanding of the Saudi healthcare market, regulations, and local market dynamics.
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Strong analytical, stakeholder management, and communication skills
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Fluent in Arabic and English.
Skills
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