On Premise Marketing Manager

On Premise Marketing Manager

The On Premise Marketing Manager is responsible for developing, implementing and driving initiatives that build the Red Bull brand and increase share of mind within the On Premise environment. The role acts as a strong cross-functional collaborator, working closely with key stakeholders to maximize the impact of image-building and consumption-driving initiatives.

The On Premise Marketing Manager plays a key role in bringing global strategy and guidance to a local level with the right initiatives, projects and events both B2B and B2C.

As a contributor to the annual On Premise Marketing business plan, the role identifies insights, translates them into actionable strategies and supports the development of impactful initiatives that drive sustainable business growth.

On Premise Consumer Marketing Management

Execute and adapt international consumer marketing initiatives to local market needs, ensuring strong relevance in the On Premise environment

Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations

Develop national consumer activation strategies across physical and digital touchpoints

Co-create engaging and high-impact content with agencies for different segments, accounts and events

On Premise Industry Marketing Management

Develop industry marketing plans to reach the right stakeholders and decision makers in the On Premise business.

Adapt global industry concepts to local level and amplify the impact of them with the right integrations.

Develop hospitality concepts for both consumers and industry stakeholders to offer Red Bull experiences to these consumers.

Develop and lead concepts for industry staff and offer them a comprehensive training plan.

On Premise Business Impact & Cross-Functional Collaboration

Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance

Support the achievement of key business KPIs such as distribution, visibility and consumption

Translate consumer, customer and trade insights into scalable concepts and strategic actions

Work closely with Sales, Brand and other stakeholders to ensure aligned and impactful execution

Take ownership of selected initiatives, managing projects end-to-end from ideation to execution

Identify new opportunities, trends and ideas to continuously improve impact in the On Premise environment

Qualifications

3–4 years of experience in FMCG marketing within a commercial environment

Solid experience in On Premise (HORECA) trade marketing is required

Experience in event management and activation execution

Strong commercial acumen with an understanding of sales and financial drivers

Proven ability to translate insights into actionable marketing plans

Experience managing external agencies and production partners

Strong understanding of field dynamics and ability to translate strategy into effective execution

Strategic and innovative thinking with a hands-on, solution-oriented mindset

Entrepreneurial approach with strong ownership and accountability

Proven ability to manage projects end-to-end, from ideation to execution and evaluation

Strong stakeholder management skills with the ability to collaborate across marketing, sales and external partners

Advanced analytical skills with the ability to interpret consumer, sales and customer data

Performance-driven mindset with the ability to track, evaluate and optimize marketing activities

Excellent communication, negotiation and stakeholder management skills

Ability to combine creative thinking with practical execution to deliver impactful initiatives

Proficiency in MS Office; comfortable working within digital tools and platforms

"Living" the Red Bull Culture and Company Values

Create “kindred spirits”.

Have a "can-do" attitude and talk about opportunities instead of challenges.

Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.

Have an entrepreneur approach, adapt to a growth mindset.