冠军宠物-Online Trade Marketing Manager

For Champion Petfoods EC all-channel Trade marketing management

1. All channel VC design

• Design promotion guidelines across all channels, set price tiers for differentiated categories across platforms
• Establishes VC monitoring mechanisms

2. Build channel strategies

• Design "where to play" strategy for channel positioning
• Build omnichannel role positioning and product matching； clarify the core roles of each channel and develop a "channel × product mix" strategy
• Improve product rollout guidance, rhythm, and tracking
• Improve channel investment guidance and investment KPIs/ROI

3. Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles

• Coordinate sales team business plan and review, set key KPI and checking trace
• Bridge MKT and sales team to facilitate an integrated business campaign on channels.
• Coordinate with finance team to manager an efficient value chain by channels

Requirements:

• At least 8 years' experience
• EC Trade Marketing experience is fundamental.
• EC sales experience is a plus
• Strong communication and manage complexity ability
• Basic financial knowledge and experience in target allocation, budget management, contract and rebate management
• Fluent oral English is must