Outreach & Partnerships Specialist
AI Summary
The Partnerships Enablement Specialist will support GNAME’s US market entry by equipping partners with tools, narratives, and processes, and by refining the advocate program and streamlining cross-border workflows.
About this role
Outreach & Partnerships Specialist
About GNAME
- GNAME is a Singapore-based powerhouse specializing in domain registration and digital legacy curation.
- The company operates at the intersection of strategic brand identity and global infrastructure, viewing domains as the cornerstone of a brand’s digital presence.
- GNAME is a leader in Asia and is currently focusing on a targeted expansion into the US market.
- The team operates as a lean, agile "small crew" where every member’s voice shapes the strategy, prioritizing impact over volume.
- The current phase involves hand-selecting the first 50 brand advocates to build a community based on authentic trust and peer-to-peer influence.
The Opportunity
- The Partnerships Enablement Specialist will be pivotal in GNAME’s entry into the US market, acting as the bridge between strategy and execution.
- This role is not traditional support; it is the engine room of the partner ecosystem.
- Responsibilities include equipping partners with tools, narratives, and visuals to ensure their success, refining the advocate program, and streamlining cross-border workflows between Singapore and the US.
- The goal is to ensure partners are not just signed, but successfully activated and thriving.
Key Responsibilities
- Asset Creation: Develop high-impact pitch decks, playbooks, and case studies tailored for the US market and the first 50 brand advocates.
- Operational Excellence: Build and maintain the "source of truth" for revenue performance and retention.
- Onboarding & Training: Design the end-to-end journey for new advocates, ensuring they understand the GNAME value proposition and have the resources to represent the brand authentically.
- Cross-Functional Liaison: Act as the "connective tissue" between the organization and accounts to ensure brand consistency across all partner touchpoints.
- Market Intel: Monitor the competitive landscape in the US domain and tech space to refine "trust by proxy" messaging.
Who You Are
- The Optimizer: You instinctively seek ways to automate or streamline manual processes.
- The Storyteller: You can translate complex technical infrastructure into compelling narratives for partners.
- The Global Strategist: You understand the nuances of working across time zones and cultures, especially bridging Asian and North American business styles.
- The Self-Starter: You thrive in a small, agile team environment and own your projects from ideation to delivery.
Requirements
- Minimum 3 years’ experience in Partnerships, Sales Enablement, Account Management, or Marketing Operations.
- Proven experience in Go-To-Market (GTM) strategy, ideally for a tech or SaaS company expanding into new territories.
- Exceptional communication skills, able to command attention and deliver impactful messages.
- Familiarity with the tech ecosystem, ideally in US territories, and experience building trust-based marketing programs.
- Excellent verbal and written communication in English; Mandarin proficiency is preferred for easier stakeholder liaison.
Why Join Us?
- Friendly and collaborative team culture.
- Stable, growing company with a focus on efficiency and innovation.
- Attractive benefits package including:
- AWS
- Medical Insurance
- Dental and Eye Care
- Team Building activities
- Birthday Party celebrations
- Afternoon Tea and Snacks
To learn more about GNAME, visit www.gname.com. Join us to make a significant impact on our business and company culture.
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