AI Summary

A Paid Ads Specialist at Binance drives app growth by optimizing conversion rates across organic and paid search, managing Apple Search Ads and Google Ads campaigns, and improving app store assets and creative.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Objective:

Drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events (registrations, trades, purchases).

Responsibilities:

Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy

Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns

Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy

Plan and execute A/B tests for app store listings to improve conversion rates

Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements

Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals

Requirements:

Strong hands-on experience with Apple Search Ads and Google Ads (app and web)

Proven expertise in ASO strategies and app store algorithms

Solid experience with AppsFlyer, including deep links and deferred deep links

Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action)

Experience in crypto, fintech, or online trading platforms would be advantageous

Ideal to have ASO experience across African markets

Skills

App AnnieApple Search AdsAppsFlyerApp Store Optimization (ASO)Google AdsMobile ActionSensor TowerStoreMaven

Paid Ads Specialist

About this role

Responsibilities:

Requirements:

Skills

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