Position Purpose

The Paid Media Manager manages medium-complexity accounts, supports high-complexity accounts, and at times manages high-complexity accounts with limited oversight.

Position Summary

The Paid Media Manager position is mostly independent and regularly pushes the team forward. Paid Media Managers, with limited support of a Paid Media Team Lead:

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth

In addition, Paid Media Managers:

• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business

Responsibilities

• Client communication and relationships
• • Develop strong relationships with clients and senior stakeholders
  • Attend and participate in all meetings/calls with clients
  • Communicate effectively with various audiences with occasional support
  • Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
  • Execute the Workshop Digital client flag process and proactively identify resolutions
  • Go the extra mile for assigned clients within the scope of the SOW
• Internal communication and relationships
• • Proactively seek and gracefully accept feedback
  • Tactfully share feedback with colleagues
  • Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate
  • Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
  • Share meaningful information that advances the team
  • Participate in the interview process
  • Lead special projects with support
• Business development
• • Identify new opportunities for clients to meet their business goals
  • Independently identify opportunities for potential case studies and coordinate with marketing for case study development
  • Manage beta tests of new services for client set
  • May support the sales team by assisting with RFPs, presentations, audits, and SOWs
  • Elevate client requests for SOW changes with minimal support
• Training
• • Regularly identify opportunities to update and expand training content
  • Occasionally develop original technical training content with QA
  • Regularly conduct team trainings to help develop team expertise
  • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
  • Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
  • May serve as a mentor for junior team members
• Channel management
• • Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issues
  • Strategically build, manage, and optimize client paid digital marketing accounts with support on complex issues
  • Perform keyword and audience research to optimize accounts and influence creative decisions with support on complex issues
  • Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issues
  • Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with support on complex issues
  • Create and prioritize strategies and supporting tactics that embody clients’ business goals with support on complex issues
  • Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with support on complex issues
  • Setup and review Google Analytics (and any other third-party tracking software) with support on complex issues
  • Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issues
  • Conduct ongoing tests that drive towards growth and achieving client goals with support on complex issues
  • Temporarily take on extra client hours to support the team during times of limited bandwidth

Qualifications

• Meets expectations of a Senior Paid Media Analyst and has demonstrated the ability to regularly work independently
• Demonstrated ability with high-complexity clients with respect to:
• • Building strong relationships
  • Prioritizing workload with minimal support
  • Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
  • Presenting data and insights in a way that is logical, clear, and actionable with minimal support
  • Creating effective meeting agendas and leading client meetings with minimal support
  • Delivering core training
  • Logging assigned client hours worked
  • Meeting deadlines
• Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods
• Advanced and courteous written, verbal, and visual communication skills
• Advanced analytical capabilities; rarely needs support for advanced analysis and insights
• Occasionally provides core training to other team members
• Understands and supports leadership vision/decisions
• Proactively expands core knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
• Sometimes identifies and implements initiatives that push the team forward
• Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours o