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Emma – The Sleep Company logo
Emma – The Sleep Company

Posted 10 months ago

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Paid Search Manager

Mexico CityHybridFull-time

AI Summary

Lead and optimize paid search campaigns for Emma’s D2C sleep brand across Chile, Colombia, Mexico, and Canada, managing Google and Bing ads to drive growth and reduce CPA.

About this role

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

About the Role
As a Paid Search Specialist (Americas), you will play a key role in scaling our customer acquisition efforts across Chile, Colombia, Mexico, and Canada. You’ll manage and optimize our paid search campaigns on platforms like Google and Bing, working closely with the Head of Marketing (Americas) and European specialists to hit ambitious growth targets. This role is perfect for someone who thrives in a performance-driven environment, is always testing new ideas, and wants to make an impact across multiple markets.

What you will do:

  • Manage and optimize paid search campaigns across Google Ads, Bing, and other relevant platforms.
  • Continuously test and iterate on ad copy, targeting, bidding, and landing pages to improve performance.
  • Analyze performance metrics and deliver actionable insights to drive ROI and reduce CPA.
  • Support localization of campaigns to ensure market-specific relevance.
  • Work cross-functionally with marketing intelligence, webshop, and e-commerce teams to align on funnel strategies.
  • Monitor competitor activity and search trends to identify new opportunities.
  • Report campaign results regularly to Senior Leadership and contribute to strategic planning.

    • Who we are looking for:

  • 3+ years of hands-on experience managing paid search campaigns at scale.
  • Strong knowledge of Google Ads (Search, Shopping, Performance Max), Bing Ads, and campaign optimization tools.
  • Proven track record of driving growth and efficiency through paid media.
  • Analytical mindset with strong Excel skills; experience with Google Analytics.
  • Additional technical skills on SQL, Python etc are a plus.
  • Comfortable working across multiple markets and languages; Spanish and English fluency is required.
  • Highly organized, self-motivated, and results-driven.

    • What we offer:

  • A combination of personal and company growth to accelerate your career and help you reach your goals.
  • The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
  • Wellbeing activities
  • Hybrid home office policy
  • Flexible schedules
  • Pet-friendly office
  • Monthly salary + pantry & restaurant vouchers
  • Benefits higher than the law

    • Skills

    A/b TestingBing AdsCampaign OptimizationExcelGoogle AdsGoogle AnalyticsKeyword ResearchPythonSQL

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