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Farfetch

Posted 25 days ago

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Paid Social & Display - Performance Marketing Specialist

LondonHybridFull-time

AI Summary

Performance Marketing Specialist plans, buys, and optimises Global Paid Social and Display campaigns, driving new customer acquisition and measuring impact across CAC/LTV and ROAS.

About this role

Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LONDON
Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.
THE ROLE
The Performance Marketing Specialist supports the execution and day-to-day management of Global Paid Social and Display campaigns. Working closely with the Performance Marketing Manager, they’ll help plan, optimise, and report on campaigns, while coordinating with external partners to deliver against channel OKRs. The role requires a solid understanding of Paid Social and Display, including platform dynamics and market nuances, alongside strong analytical skills to interpret performance and drive optimisation. The candidate should be highly numerate, proactive, and confident communicating with both internal stakeholders and external partners. A strong grasp of digital marketing within a luxury e-commerce context is essential, with an understanding of how broader commercial factors (e.g. pricing, promotions) influence performance.

WHAT YOU'LL DO

  • Plan, execute, and optimise Paid Social & Display campaigns (prospecting, app installs, remarketing), driving new customer acquisition and scalable growth

  • Own campaign performance, identifying opportunities to scale efficiently and improve CAC/LTV

  • Support forecasting and deliver against GTV and new customer targets

  • Analyse performance and run structured tests (creatives, audiences, product features) to continuously improve acquisition efficiency

  • Translate data into clear, actionable insights and communicate performance to stakeholders

  • Collaborate cross-functionally (Creative, Analytics, Trading, CRM) and with external partners to align campaigns with business objectives

  • Manage budgets effectively, ensuring spend is optimised against performance targets

  • Ensure accurate tracking, reporting, and execution across platforms

  • Support key trading moments within the FARFETCH promotional calendar

    • WHO YOU ARE

  • 2–3 years of experience in Paid Social, Display, or performance marketing, with a strong focus on prospecting and new customer acquisition

  • Strong commercial mindset, with understanding of acquisition KPIs (CAC, LTV, ROAS) and growth levers

  • Experienced in major platforms (e.g. Meta, TikTok) and tools such as Appsflyer (or other MMPs), and Smartly; familiarity with attribution and tracking setups

  • Highly analytical, with the ability to work with large datasets and translate performance into actionable insights (advanced Excel required; Looker is a plus)

  • Detail-oriented and organised, with the ability to manage multiple campaigns and priorities simultaneously

  • Collaborative and confident communicator, able to work cross-functionally and manage external partners effectively

  • Proactive and curious, with a test-and-learn mindset and a drive to continuously improve performance

  • Strong understanding of digital marketing within a luxury/e-commerce environment

    • REWARDS & BENEFITS

  • Employee Pension Scheme
  • Flexible Benefits Program
  • Health Insurance & Critical Illness cover
  • Flexible work environment- Hybrid Model (3 days a week from the office, 2 days from home)

    • EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER

  • EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
  • SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.

    • Skills

    A/b TestingAppsFlyerAttributionBudget ManagementCACCampaign ManagementCross-Functional CollaborationData AnalysisDisplay AdvertisingExcelForecastingLookerLTVLuxury E-commerceMeta AdsMMPsPaid SocialROASSmartlyTikTok AdsTracking

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