Partner Marketing Manager, Alliances and Channels — EMEA

Location

Dublin or London hybrid 2/3 times a week in the office

Contract Length and Working Hours

12-month fixed-term contract
Full-time, 40 hours per week

About Algomarketing

Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond.

The Role

Algomarketing is seeking a Partner Marketing Manager to support the EMEA Alliances and Channels team within a Global Enterprise SaaS organisation.

This role will focus on building scalable partner marketing programmes that enable a broad ecosystem of partners, including boutique agencies and regional systems integrators, to successfully execute joint marketing activity.

The Partner Marketing Manager will create repeatable frameworks, structured engagement journeys and self-service resources that support hundreds of partner organisations at different stages of maturity. The successful candidate will combine strategic programme design with hands-on operational delivery, creating clear pathways for partners to increase their engagement and access additional support over time.

Responsibilities / Role-Specific Context

Own and continuously develop the EMEA Alliances and Channels scaled partner marketing programme.
Create clear partner engagement pathways, measurable milestones and structured progression criteria.
Design and manage a tiered partner marketing journey in which partners can unlock additional marketing support, funding and opportunities as they demonstrate success.
Develop scalable “Campaigns in a Box”, turnkey campaigns and marketing playbooks that partners can execute independently.
Ensure partner-led campaigns maintain consistent messaging, positioning and brand quality.
Build repeatable market development fund programmes, governance processes and activation frameworks aligned with partner maturity levels.
Create self-service partner marketing resources, including campaign kits, messaging guides, content, event toolkits and enablement assets.
Work closely with Partner Development Managers to identify partners that are ready to progress through programme tiers and receive increased investment.
Measure programme performance using partner engagement, campaign adoption, pipeline contribution, funding utilisation and programme progression metrics.
Identify opportunities to automate, standardise and simplify partner experiences across the wider partner ecosystem.
Gather partner feedback and use adoption data and business impact insights to improve programme design.
Collaborate with Product Marketing, Regional Marketing, Sales, Partner Development and Marketing Operations teams.
Prioritise programme activity effectively when partner demand exceeds available capacity.
Establish clear stakeholder alignment around priorities, resources and delivery trade-offs.
Use AI tools as part of day-to-day work to improve speed, quality, efficiency and programme scalability.
Support the creation and adoption of a scalable partner marketing framework.
Increase partner-led marketing activity and campaign adoption.
Improve partner progression through programme milestones and maturity tiers.
Increase the utilisation and effectiveness of partner marketing funding.
Contribute to the growth of partner-sourced and partner-influenced pipeline.
Improve partner satisfaction with marketing resources, programmes and enablement.
Reduce manual operational effort while improving partner outcomes.

Minimum Requirements

Approximately five to seven years of experience in partner marketing or a closely related discipline.
Demonstrable experience managing partner marketing programmes across a broad ecosystem rather than a small number of strategic accounts.
Proven experience building, managing or improving scalable marketing programmes with defined milestones, maturity stages or funding gates.
Experience designing partner lifecycle programmes with clear progression criteria and engagement frameworks.
Experience creating self-service marketing programmes, templates, turnkey campaigns or “Campaigns in a Box”.
Experience managing market development funds, partner funding or co-marketing investments.
Strong programme management skills, with the ability to manage multiple workstreams simultaneously.
Proven ability to create structure, processes and operating frameworks where none previously existed.
A proactive and ownership-led approach, with the ability to drive work independently rather than waiting for direction.
Strong prioritisation skills and the ability to align stakeholders around clear trade-offs.
An analytical mindset and experience using data to improve programme performance and partner engagement.
Excellent stakeholder management skills across sales, partnerships, marketing and operations.
Strong written communication skills and experience producing partner-facing content, playbooks and enablement materials.
Ability to balance strategic programme development with detailed operational execution.
Willingness to take a hands-on approach throughout the planning, delivery and follow-up stages of programmes, events and projects.
Comfort using AI tools as a core part of daily work.

Key Responsibilities

Experience working within B2B SaaS, enterprise technology, platform ecosystems or systems integrator environments.
Experience within a community-led or ecosystem-led software organisation where partners play a significant role in business growth.
Familiarity with partner enablement, project management, CRM, event management and ecosystem intelligence platforms.
Experience using tools such as Highspot, Asana, Salesforce, Splash, Hubble or Crossbeam.
A strong interest in building systems, processes and repeatable programmes rather than delivering isolated campaigns.
A natural focus on scale, automation, operational efficiency and continuous improvement.
Confidence working in ambiguous environments and turning broad objectives into structured programmes.
Ability to move comfortably between programme analysis, toolkit development and collaboration with partner-facing teams.
Motivation to enable large numbers of partners through scalable resources rather than providing bespoke support to a small number of accounts.

Partner Marketing Manager, Alliances and Channels (EMEA)

About this role