Posted 5 months ago
Performance & Growth Lead Expert
AI Summary
The Performance & Growth Lead Expert designs and executes digital marketing strategies (paid media, SEO, lead generation), monitors KPIs, manages budgets and external partners, and drives continuous optimization to support business growth.
About this role
At Sfakianakis Group, a leader in the automotive industry, we are looking for a highly skilled and creative Performance & Growth Lead Expert to strengthen our market presence and contribute to our continued growth.
The ideal candidate will have a proven track record in designing and executing successful digital marketing strategies that deliver measurable business results.
Key Responsibilities:
- Designs the overall performance strategy (paid media, lead generation, SEO)
- Monitors and evaluates key performance indicators (KPIs), analyzes data and delivers actionable insights to support decision-making
- Manages budget allocation across channels and business units
- Leads and evaluates external partners (performance agencies, SEO, web development)
- Analyzes performance data and identifies optimization opportunities for continuous improvement
- Develops reports and presents results to key stakeholders
- Collaborates with business unit marketing teams to ensure alignment with commercial objectives
- Contributes to improving lead quality and lead management processes
- Participates in the design and optimization of websites and digital channels, with a focus on conversion
- Defines UX, funnels and lead generation requirements for new and existing digital assets
- Monitors website performance and recommends data-driven improvements
Requirements:
- BSc in Marketing, Business Administration, or a related field (MSc degree preferred)
- 5+ years of experience in performance or digital marketing, preferably within a multi-brand or complex organizational environment
- Strong understanding of paid media channels (e.g., Google, Meta) and lead generation strategies
- Proven experience managing and guiding external partners and agencies
- Hands-on experience in KPI tracking and reporting tools
- Familiarity with AI tools and applications in marketing, with a keen interest in leveraging them to improve performance
Core Strengths:
- Outstanding interpersonal skills with the ability to collaborate across teams and influence at all levels of the organization
- Strong analytical skills with experience using data-driven insights to guide strategy
- Creativity and the ability to develop innovative marketing initiatives
What We Offer:
💵 Competitive salary and benefits package
💎 Dynamic and modern work environment
🌱 Continuous training and development opportunities
📈 Career growth and advancement prospects
🖥️ Company mobile phone and laptop
🛡️ Health and life insurance program
Skills
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