We're launching the Lysted App — a mobile-first experience built for season ticket holders who want
a simple, powerful way to sell their seats — while continuing to scale paid acquisition across our
established B2B product suite.
This is a hands-on performance marketing role. You'll own the budget, run the campaigns, build the
tracking, and report on what it all actually drove.
Reponsibilities:
B2B Paid Acquisition — Broker Products
Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform
Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements
Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it
Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact
Mobile App Acquisition — Lysted App
Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test
Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store
Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume
Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly
Budget Ownership
Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data
Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working
Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation
Come to budget reviews with a recommendation, not just a recap
Attribution & Measurement
Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills
Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution
Report on performance with a point of view: what's working, what isn't, what you're changing, and why
Instrument every new channel test before it goes live — no spend without a measurement plan
Qualifications:
4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agencies
Proven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASO
Strong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself
Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership
A rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisions
Experience identifying, launching, and evaluating new acquisition channels from scratch
Fluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution
A revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volume
Bonus Points For:
Experience marketing across a multi-product platform or ecosystem
Familiarity with the live events, ticketing, or marketplace industry
Hands-on experience with HubSpot and marketing automation tools
Managing B2B and consumer acquisition simultaneously — and knowing how to prioritize between them
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