Performance Marketing Manager
AI Summary
Performance Marketing Manager to plan, execute, and optimize digital performance marketing campaigns across Facebook, Google, and TikTok, using analytics dashboards to drive growth in a fast-growing D2C longevity/wellness startup.
About this role
The Company
Our client is a fast-growing D2C longevity/wellness company. They are on a mission to become the leading player in the evidence-based longevity supplement industry. They aim to provide effective, science-backed healthy aging solutions to anyone who wants to feel invigorated, vibrant, and youthful. They are passionate about the science behind what they do and the people they support.
Our client has been selling our products to thousands of health enthusiasts across the world already. Backed by strong investors, they are working on making the company a global household name in healthy aging. If you want to experience a dynamic startup in one of the fastest growing industries and are interested in how the latest science, do apply!
Responsibilities
As a Performance Marketing Manager you will be responsible to:
- Drive their digital performance marketing across all channels e.g Facebook, Google and TikTok.
- Plan and set up online marketing campaigns in coordination with the Co-Founder in charge of marketing.
- Monitor performance of individual assets (e.g. pictures, articles, videos), identify what works best and coordinate with the rest of the marketing team to produce more high performance assets and to implement best practices.
- Measure and optimize performance of campaigns on a daily basis by using Google Analytics, Google data studio, Google Ads Dashboard & Facebook Ads Dashboard and other dashboards needed.
- Identify improvement opportunities in digital performance marketing growth and efficiency by constantly testing ideas with audience targeting, split tests and A/B tests etc.
- Create reports for online marketing performance (including SEM/SEO, Facebook Ads, Google Ads (Adwords, Display, Youtube etc), & Display Network).
Requirements
For a successful application, you fulfill the following requirements:
- University degree, quantitative majors like engineering, physics, mathematics are strongly preferred.
- Data Driven, you are analytical, like looking at data and derive conclusions from it.
- Team player who able to work independently on dynamic work environment that requires own thinking and problem solving.
- Eager to learn and adopt new tools/technologies as well as share knowledge with others.
- Very good command of Microsoft Excel.
- You understand online shopping and have collected some experience in optimizing a conversion journey and online customer acquisition.
- Ideally experience in either Google AdWords platform or Facebook Ads Manager.
- Basic understanding of google analytics, certification is a plus.
Benefits
Our client believes the best companies help you become the person you want to be by promoting personal freedom and growth.
- High Impact: Work at a well-funded, early-stage startup with a high degree of personal responsibility and creative freedom.
- Elite Collaboration: Partner with world-class longevity researchers and successful serial entrepreneurs.
- Radical Flexibility: Fully remote roles with home office support, flexible hours, and unlimited holidays.
- Growth & Culture: Education allowances, accelerated growth paths, and a vibrant team culture including regular off-sites.
- Perks: Complimentary longevity products and discounts for your inner circle.
Skills
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