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Spyke Games

Posted 3 months ago

Open

Performance Marketing Specialist

IstanbulOn-siteFull-time

AI Summary

The Performance Marketing Specialist plans, executes, and optimizes global mobile marketing campaigns to grow and monetize mobile games across paid channels.

About this role

About Spyke Games

We are a leading mobile gaming company founded by gaming veterans who have built and scaled massive gaming businesses for the past decade.

We want to build the next generation of mobile game franchises to be played by millions of people around the globe for years. We are bringing together the smartest, the most talented and ‘fun to work with’ group of people united around this single mission. Fostered with team spirit and collaboration, we strive to create a passionate, energetic and eager to learn “geek” culture focused on games.

We’re looking for an experienced Performance Marketing Specialist to help grow and optimize our mobile games. At Spyke, you will be working in a fast-paced, hyper-growth environment with some of the smartest minds in the industry. In this role, you will play a key role in getting our games to millions of players worldwide.

Job Responsibilities

  • Managing global mobile marketing campaigns on channels such as Google, Facebook, IronSource, Unity, various ad networks and DSPs, etc.
  • Creating, monitoring, and constantly optimizing marketing campaigns based on performance data
  • Analyzing creative performance and communicating/brainstorming with Marketing Artists
  • Running AB tests, experimenting, and learning constantly
  • Identifying growth opportunities across channels, geos, and through innovation within existing campaigns
  • Collaborating with the Product team on a daily basis to offer the best experience to our new players
  • Optimizing our games’ app store performance
  • Promoting data culture across the organization

    • Job Requirements

  • Relevant Bachelor degree
  • Data-obsession
  • Excelling with MS Excel
  • Experience with mobile advertising channels
  • Experience with marketing campaign management
  • Expertise with marketing measurement tools such as Appsflyer or Adjust
  • Experience using tools such as Firebase, BigQuery, Looker, Tableau
  • Distinctive problem-solving and analytical skills
  • Ability to successfully work and partner across multiple functions in an organization
  • Excellent communication and interpersonal skills

    • Skills

    AdjustAppsFlyerBigQueryExcelFacebook AdsFirebaseGoogle AdsIronSourceLookerTableauUnity Ads

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